Category Manager

Job Title: Category Manager New Business

Role Type & Location: Full-Time | Mumbai

Reporting To: Chief Business Officer

Role Overview:

Quick Summary: At LenDenClub (VARTIS Platforms), we are on a mission to democratize credit access and empower millions of people through cutting-edge technology. We focus on building trust and convenience, leveraging AI to drive the information revolution for smarter risk management and operational efficiency. VARTIS Platforms is profitable, rapidly scaling and industry recognised market leader in the P2P Lending and segment and among the top 3 platforms in the STPL segment.

We are now building new categories that will expand our offerings creating a more holistic financial ecosystem for our users.

This is a 0?1 ownership role, where you will shape strategy, product journeys, marketing alignment, and growth for a new category.

Your Role:

• Launch and scale a brand-new category, delivering strong user adoption and early repeat behaviour.
• Own competitive & market research, transforming insights into actionable growth experiments.
• Develop the categorys strategy and value proposition, identifying differentiation opportunities in a competitive landscape.
• Improve user journeys and funnels, collaborating closely with Product to remove friction and drive conversion.
• Drive user acquisition via performance marketing, SEO and category throughput, owning the GMV and Average Ticket Size (ATS) targets for the vertical.
• Work daily with Marketing to build communication and GTM, ensuring messaging resonates with the user base and new category-specific users.
• Optimize app health and engagement, taking full ownership of active user bases including Daily Active Users (DAU) and Monthly Active Users (MAU).
• Uphold product quality and reputation, specifically driving high Customer Satisfaction (CSAT) scores and positive App Ratings for the new vertical

Qualifications:

• 25 years of high-impact experience in a Growth or Category role for a fast-paced App-based business (Fintech/E-commerce/Q-comm/Consulting).
• High degree of business ownership with the ability to operate with extreme autonomy and minimal hand-holding.
• Proven track record of cross-functional collaboration, with diverse teams (Product, Tech, Marketing) to hit unified business goals.
• Strong ability to communicate complex strategies into clear, persuasive narratives for all stakeholders.
• Advanced data crunching and analytical skills; ability to navigate deep-dive analytics, dashboards, and complex unit economics to drive decisions.
• Post Graduate from a renowned institution (MBA/Techincal Background is preferred, but execution is key)

Bonus:

• Prior experience scaling a financial product or category from early stage to growth.
• Hands-on experience with marketing/analytical tools like CleverTap, Mixpanel, or Google Analytics.
• Knowledge of working with AI tools like Gemini or GPT or Claude