Category Head - Hearing Aid (D2C Electronics)

About the Role

Lenskart is building out its Hearing Aids business as a new consumer category, extending its playbook of making health & wellness devices affordable, accessible, and desirable - the same way it disrupted eyewear. Were looking for someone to own and lead this category end-to-end: from product and commercial strategy to compliance and go-to-market execution.

This is a high-ownership, build-from-the-ground-up role for someone who thinks like a founder inside a large consumer organization.

What Youll Own

• Category & Business Leadership: Own the Hearing Aids P&L - pricing, margins, growth targets, and category roadmap.
• Consumer & Product Strategy: Bring strong consumer thinking to define product-market fit - device selection, features, and positioning for the Indian market.
• Commercial & Marketing Strategy: Drive demand generation, pricing strategy, and marketing calendar in partnership with brand/marketing teams; identify the right consumer segments and channels.
• Compliance & Licensing: Navigate and own regulatory requirements for hearing aids/medical electronics in India (CDSCO/BIS/import licensing as applicable) - ensuring the business scales without compliance risk.
• Vendor & Sourcing Strategy: Build and manage relationships with device manufacturers/OEMs (domestic or import), evaluate technology partners, and negotiate commercial terms.
• Cross-functional Execution: Work closely with retail, supply chain, marketing, and store teams to integrate hearing aids into Lenskarts omnichannel network.
• P&L Ownership: Be accountable for unit economics, category profitability, and scale-up milestones.

What Were Looking For

• 5–10 years of experience in D2C consumer electronics, wearables, or hearing aids/medical devices, with clear exposure to business/commercial roles (not purely technical/R&D).
• Strong consumer and business sense - ability to think like a category owner, not just an operator.
• Proven experience in commercial strategy, pricing, and marketing within an electronics/hardware business.
• Working knowledge of compliance, certifications, and licensing relevant to electronics/medical devices in India.
• Experience working with manufacturing/OEM partners - sourcing, vendor negotiation, quality/compliance alignment.
• Comfortable operating in an ambiguous, fast-moving, 0-to-1 environment - this is category-building, not category-management.
• Prior experience in hearing aids, D2C wearables (smartwatches, earbuds, health devices), or consumer medtech strongly preferred.

Good to Have

• Direct industry connects in the hearing aid ecosystem (device makers, audiologists, distributors) - candidates can also be sourced via referral from existing industry contacts.
• Experience scaling a new category/business line within a larger organization.