Job Description
About the Role
We are looking for a Senior Online Analytics professional to own data-driven decision making across our digital platforms. This role sits at the intersection of growth, product, marketing, and omnichannel, and is responsible for translating complex data into clear business actions that drive revenue, conversion, and customer lifetime value.
You will shape the analytics direction for online channels, build scalable measurement frameworks, and act as a thought partner to senior stakeholders across product, growth, tech, and business teams.
Key Responsibilities1. Business & Growth Analytics
- Own end-to-end analytics for online channels includingapp, web, acquisition, conversion, retention, and monetization
- .Work closely with Product, Growth, Marketing, and Category teams to influence roadmap and investment decisions using data
- Identify growth levers across funnels (traffic → conversion → repeat → LTV) and drive measurable impact
.2. Product & Experimentation
- Define and track success metrics for key product initiatives
- .Drive experimentation (A/B tests, cohorts, funnel analysis) to evaluate features, UX changes, and personalisation
- .Apply hypothesis-driven analysis and post-launch measurement to continuously improve performance
.3. Omnichannel & Customer Insights
- Analyze customer behavior across online and offline touchpoints to improve omnichannel conversion and experience
- .Generate insights on customer segments, purchase behavior, repeat cycles, and drop-offs
- .Partner with CRM and lifecycle teams to optimize targeting, personalization, and retention
.4. Analytics Infrastructure & Data Quality
- Own analytics instrumentation and data quality for digital platforms (events, funnels, attribution)
- .Work with data engineering to enable scalable dashboards and self-serve analytics
- .Ensure consistent metric definitions and reporting across teams
.5. Stakeholder Influence & Storytelling
- Present insights and recommendations to senior stakeholders with clear narratives
- Influence decisions across cross-functional teams through data-backed thinking
- .Act as a trusted analytics partner for product and growth initiatives
What Were Looking
- For 7–13+ years of experience in analytics, business intelligence, or data-focused roles, preferably in consumer internet, e-commerce, or app-first companies
- Strong hands-on experience with product analytics, growth analytics, and experimentation
- Deep understanding of funnels, attribution, cohort analysis, and LTV modeling
- Proficiency with SQL and modern analytics tools (e.g., GA4, Amplitude, Mixpanel, Looker, Power BI, etc)
- Ability to convert data into clear business narratives and actionable insights.
- High ownership, strong problem-solving skills, and comfort working in fast-paced environments
Why Join us
- Own analytics for a high-scale digital business with millions of users
- Direct influence on product, growth, and omnichannel outcomes
- Work closely with top-tier product, tech, and data teams
- Fast-paced, outcome-driven, and high-ownership cul
This role is ideal for a senior individual contributor who goes beyond reporting and drives decisions through deep analytical thinking
Skills
Business IntelligenceStorytellingIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
About Company
Lenskart is a pioneering eyewear brand that has redefined the way people shop for glasses online in India. Established in 2010, Lenskart offers a diverse range of eyewear products, from stylish frames to prescription lenses and sunglasses. With a mission to make eyewear accessible and affordable for all, Lenskart combines innovative technology with fashion-forward designs, providing customers with a seamless shopping experience. From virtual try-ons to home trials, Lenskart leverages cutting-edge tools to ensure customers find the perfect pair of glasses. With a commitment to quality, affordability, and customer satisfaction, Lenskart continues to be the preferred destination for eyewear enthusiasts across the country.
Important dates & deadlines?
Application Deadline
17 Oct 26, 07:26 PM IST
Similar Jobs
View All




