Senior Marketing Manager

Roles and Responsibilities :

• Develop and execute go-to-market strategies for new product launches, ensuring successful market entry and revenue growth.
• Collaborate with cross-functional teams to identify business opportunities, define target markets, and create effective sales enablement materials.
• Analyze market trends, competitor activity, and customer needs to inform data-driven decision making in product development and pricing strategy.
• Manage budgets for marketing campaigns, track key performance indicators (KPIs), and optimize spend for maximum ROI.

Job Requirements :

• 3-4 years of experience in marketing management or a related field.
• Proven track record of developing successful go-to-market strategies that drive revenue growth.
• Strong understanding of B2B software industry dynamics, including sales cycles, customer acquisition processes, and retention strategies.