Lifebridge Group - Manager - Business Development - KITES

• JOB DESCRIPTION
• Job Title: Manager - Business Development Name:
• Department: Business Development
• Position Summary:

• The Manager - Business Development plays a vital role in expanding KITES Senior Care's presence and reach in the elderly care ecosystem.

- This role is focused on marketing and business development initiatives that build brand awareness, generate high-quality leads, and ensure consistent engagement with key stakeholders such as hospitals, doctors, corporate channels, and senior communities.

• The Manager will act as a bridge between operations and the external market to drive business growth across transitional care, palliative care, and dementia care services.

Reporting Lines:

In this position of Manager-Business Development you will report to the DGM - Clinical Engagement or the Executive nominated by the Management in this behalf. The organization reserves the right to revise reporting structures and responsibilities in accordance with operational needs. A copy of the job description laid down for your position is attached.

Key Interactions:

Internally:

• Operations
• Corporate Marketing
• Nursing & Medical Teams
• Administration

Externally:

• Super Specialists, Senior Surgeons/Physicians
• Hospital Administrators (Private & Government)
• Primary Health Centers
• RWAs, Senior Living Communities
• Corporates, Clubs, Health Aggregators

Core Responsibilities:

• Lead business development and marketing activities to create awareness about KITES Senior Care across target geographies.
• Establish and maintain relationships with super specialists, senior doctors, and hospital administrators to generate referrals.
• Activate and engage with local communities, RWAs, senior clubs, and corporate groups to promote services.
• Support corporate marketing campaigns and collaborate in executing field-level activities.
• Organize and participate in healthcare fairs, conferences, CMEs, round table meetings, camps, and patient education programs.
• Create and update the doctor engagement model and referral policy to improve lead conversion.
• Identify and negotiate with channel partners to close high-potential leads with optimal margins.
• Ensure continuous engagement with all stakeholders to strengthen brand visibility and business growth.

All employees are expected to demonstrate and uphold the organization's core values of Excellence, Professionalism, Integrity, and Compassion (EPIC) in every aspect of their work. This includes striving for the highest standards of service, conducting oneself with dignity and accountability, maintaining honesty and fairness in all interactions, and showing empathy and care toward residents, colleagues, and partners.

Work Complexities:

• Requires strong interpersonal skills to manage diverse stakeholders and align them with the organization's mission.
• Ability to work independently while coordinating with cross-functional teams and adapting to dynamic environments.
• Regular travel across regions may be required for outreach and partnership development.

• Span of Control:
• Nature
• Amount
• Budget Responsibilities:

• As per annual business development and marketing plans

Revenue Responsibilities:

• Accountable for revenue generated through referrals and partnerships

Headcount:

• May manage/coordinate with outreach executives or assistants based on requirements

Profile:

Knowledge and Experience:

• Bachelor's Degree; MBA/Healthcare Management preferred
• 5+ years of experience in business development or healthcare marketing
• Proven track record of lead generation and referral engagement in healthcare services
• Strong communication and negotiation skills
• Proficiency in MS Office tools (Excel, Word, PowerPoint)

Competencies:

• Self-starter with a drive for results
• Strong interpersonal and stakeholder engagement skills
• Strategic thinker with execution ability
• Ability to thrive in a fast-paced and dynamic environment
• Excellent planning and organizational abilities
• Customer-centric and brand-oriented mindset