Posted: 7 months ago
2-4 years
Hubli, Mangaluru, Mysuru, Bengaluru, Belgaum
Digital Marketing/Marketing
work from office
Full Time
Posted: 7 months ago
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Job Description
We are looking for a high-octane Growth Generalist to serve as the "Swiss Army Knife" of our growth team. In this role, you will be executing across the entire user lifecycle from acquisition to retention and monetization.
You are not just a marketer; you are a tech-savvy operator. You dont just "do" the work; you build systems and AI agents to do the work faster. If you love crunching data, hacking growth funnels, and automating repetitive tasks, this is your pitch.
Key Responsibilities
As a Growth Generalist, you will rotate across and support the following critical pillars:
1. User Acquisition & Performance Marketing Ad Operations: Execute and optimize campaigns across Google Ads (UAC) and Meta Ads , focusing on ROAS and CAC.
Creative Strategy: Collaborate with designers to churn out high-performing video and static creatives based on performance data.
Affiliates & Programmatic: Assist in managing affiliate partners and programmatic channels to diversify our UA mix beyond the walled gardens.
2. Data & Analytics
Own the Numbers: Manage daily reporting on gameplay metrics, DAU/MAU, and growth experiments.
Deep Dives: Analyze user behavior to identify drop-off points in the tutorial or first match.
Experimentation: Work with the Head of Growth to design A/B tests, track statistical significance, and present actionable insights.
3. App Store Optimization Organic Growth: Execute ASO strategies to boost organic visibility on the Play Store & App Store.
Conversion Rate Optimization: Run A/B tests on store icons, screenshots, and descriptions to maximize install rates.
4. Retention & CRM Lifecycle Marketing: Own the D1 to D7 retention metrics. Build and execute automated journeys via Email, WhatsApp, and Push
Skills
AutomationData AnalysisPrototypeWorkflowDigital MarketingGamingAnalyticsSQLGoogle AdsOptimizationMarketingIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
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