Head Of Marketing (Product & Brand)

Location: Bengaluru, India (HQ)

Studio: LightFury Games

Employment Type: Full-Time | On-site with Relocation Support

Overview

We are looking for a dynamic and strategic Head of Brand Marketing to lead our marketing initiatives, build brand visibility, and drive growth across all channels. The ideal candidate is a data-driven leader with strong creative instincts, excellent communication skills, and proven experience in building and scaling marketing functions.

Key Responsibilities

• Develop and execute the companys overall marketing strategy aligned with business goals.
• Lead and mentor the marketing team across brand, digital, content, and performance marketing.
• Build brand positioning and ensure consistent messaging across all platforms.
• Plan and manage marketing budgets, ensuring effective ROI across campaigns and channels.
• Drive lead-generation initiatives through digital marketing, SEO, SEM, social media, email campaigns, and partnerships.
• Oversee content strategy, creative development, and storytelling for brand-building.
• Implement data-driven marketing practices, using analytics tools to measure performance and optimize campaigns.
• Collaborate with product, sales, and leadership teams to support revenue and market expansion.
• Manage PR, media relations, and brand reputation.
• Conduct market research, competitor analysis, and identify new opportunities for growth.

Required Skills & Qualifications

• Proven experience 13+ years in marketing leadership roles, preferably in a fast-paced or tech-driven environment.
• Strong expertise in digital marketing, branding, content, and growth strategies.
• Ability to build, lead, and motivate high-performing teams.
• Excellent communication, storytelling, and presentation skills.
• Strong understanding of analytics tools (Google Analytics, HubSpot, etc.).
• Creative mindset with strong business acumen and decision-making skills.
• Bachelors/Masters degree in Marketing, Business, or related field.

Preferred Qualifications (Optional)

• Experience in scaling marketing in start-ups or product companies.
• Knowledge of performance marketing and automation tools.
• Experience managing cross-functional initiatives and external agencies.