Brand Manager - Product & Brand Management

Role & responsibilities

• Drive the annual and quarterly marketing plan, calendar and campaign pipeline, ensuring timely, on-brief execution across internal teams and agencies.
• Provide strategic inputs on market and competitor trends, segment priorities, annual planning and budgets, and contribute to leadership presentations.
• Drive the digital marketing agenda across LinkedIn, Meta, Google and other relevant platforms.
• Develop and execute brand strategies to strengthen brand positioning, awareness, recall and market share.
• Drive end-to-end Product Management, including product conceptualisation, innovation, development, launch and lifecycle management.
• Lead New Product Development (NPD) initiatives in coordination with R&D, Production, Quality, Design and Sales teams.
• Conduct market research, consumer studies and competitor analysis to identify emerging trends and business opportunities.
• Develop product positioning, pricing, packaging and differentiation strategies.
• Plan and execute integrated marketing campaigns across ATL, BTL and digital platforms.
• Drive product visibility, retail activation and market penetration in coordination with Sales teams.
• Monitor product performance, brand health, marketing budgets and campaign ROI.
• Identify opportunities for product portfolio expansion, innovation and profitability improvement

Preferred candidate profile

• Strong expertise in Product Lifecycle Management and New Product Development.
• Excellent understanding of Brand Strategy, Brand Positioning and Brand Building.
• Strong consumer insight, market research and competitor analysis capabilities.
• Understanding of product innovation, product differentiation, pricing and portfolio management.
• New Product Development (NPD)
• Experience in integrated marketing campaigns across ATL, BTL and digital platforms.
• Marketing Budgeting & ROI Analysis
• Strong commercial acumen with an understanding of sales growth, profitability and market share.
• Excellent analytical, strategic thinking and problem-solving abilities.
• Strong stakeholder management and cross-functional coordination skills.
• Excellent communication, presentation and leadership capabilities.