Assistant Brand Manager

WHAT THIS ROLE IS

This is not a "manage the calendar and coordinate with agencies" brand role. We're looking for someone who can think brand strategy on Monday and be knee-deep in a retail store brief by Wednesday. Equal parts left brain and right brain - someone who can read search volume trends and write a creative brief with equal comfort.

You'll own brand end-to-end: from defining how Livspace shows up in the market, to executing campaigns at individual store level, to managing large media spends across channels. If you've only done one of these things, this probably isn't the role for you.

WHAT YOULL OWN

• Brand Strategy & Health: Define and protect the brand — positioning, messaging, tone of voice. Own the brand health track: build it, monitor it, and drive actions basis what you see. This includes tracking search metrics, SOV, consumer sentiment, and brand funnel metrics, and translating that into clear POVs for leadership.
• Campaigns & Communication: Plan and execute integrated campaigns — from large media-spend brand campaigns to hyperlocal store-level activations. You'll develop the comm strategy, write the brief, chase the insight, and guide creative teams (internal and agency) to output that's both creatively strong and commercially effective. You know the difference between a beautiful ad and one that works.
• Consumer Research & Insights: Commission and synthesize primary research, track competitor moves, and stay close to the customer. Insights should feed everything — campaign strategy, retail experience, brand positioning. You don't just read research decks; you know what question to ask before commissioning one.
• Retail & Experiential: Own in-store branding and retail communications across formats. Plan and execute events and experiential activations. You understand that brand lives in physical spaces too, and you've done the work to prove it.
• Agency & Vendor Management: Brief, manage, and push creative agencies to do their best work. Independently find new vendors when needed, negotiate commercials, and manage procurement and finance processes without needing handholding. You know how to get value from a vendor relationship.
• Cross-functional Collaboration: Work closely with category, product, retail, and finance teams to ensure brand is integrated into every customer touchpoint — not bolted on at the end. You're comfortable influencing without authority.

WHAT WE’RE LOOKING FOR

2+ years in brand marketing, with visible proof that you've operated across both strategy and execution. Bonus if you've worked on a consumer brand with physical retail.

You should be able to:

• Write a sharp creative brief and know when an agency has answered it (or hasn't)
• Read brand health data and tell a story from it
• Run a campaign from Rs. 2 lakh to Rs. 2 crore with the same rigour
• Navigate procurement, vendor negotiations, and finance processes independently
• Hold your own in a room with a category head, a creative director, or a CFO