Ad Sales Vertical Head

Role summary

This is a revenue-first, P&L-owning role. The Ad Sales Vertical Head would be required to not only hit a top line number, but also build the ad product, pricing, and sales engine required to turn BelleVie's audience into a growing, high-margin revenue stream The incumbent would be accountable for target achievement quarter over quarter. The Ad Sales Vertical Head would be responsible for defining the inventory, setting the rate card, building the sales pipeline, and closing deals with product / engineering support, but with revenue as the primary KPI of the role.

Role & responsibilities

Revenue Target Ownership (primary KPI): Own quarterly and annual revenue targets for the ads vertical; forecast, track, and report against them; be the single point of accountability if the number is missed.

Pricing & Monetization Model: Set the rate card and pricing strategy (CPM, CPC, flat fee sponsorships, take-rate on marketplace promotions) to maximize yield per user without eroding demand.

Sales Pipeline & Closing: Personally build and drive a pipeline of brand advertisers, FMCG/D2C brands, real estate/interior/home-services brands, and local businesses with direct involvement in closing larger deals, not just overseeing a team.

Inventory & Product Prioritization: Decide which ad surfaces (home feed, marketplace listings, notifications, society digital touchpoints) get built first, based on revenue potential partnering with Product / Engineering to ship them fast.

Ad Operations & Yield Management: Stand up systems for campaign booking, delivery, and reporting; continuously optimize fill rate, yield, and renewal rates.

Team Build-Out: Hire and manage a lean sales and ad-ops team, structured around revenue quotas rather than activity metrics.

Data-Backed Selling: Use resident demographic/behavioral data (privacy-compliant) to justify premium pricing and prove ROI to advertisers, supporting renewals and upsells.

Brand Guardrails: Set category/content guidelines so revenue growth doesn't come at the cost of BelleVie's premium, trust-first positioning.

Preferred candidate profile

10 to 15 years of experience in advertising, media monetization, or marketplace / platform ad sales with a track record of carrying and hitting a revenue number, not just running campaigns.

• Proven 0-to-1 experience: has built a monetization/ads line from scratch and scaled it to a meaningful revenue contribution.
• Hands-on sales ability comfortable being in the room to close deals personally, especially early on.
• Strong grasp of pricing models, yield optimization, and ad ops/tech (ad servers, targeting, reporting).
• Existing relationships with brand marketers, agencies, or performance marketers is a strong plus.
• Comfortable being measured on outcomes (revenue booked, pipeline value, renewal rate) over activity.
• Bonus: experience in real estate, residential / community platforms, retail media, or premium / luxury brand advertising.