Social Media Manager

Company Description Lorem Wellness Care Pvt. Ltd., incorporated under the Companies Act 2013, is dedicated to setting new standards in rehabilitation, health, and wellness. The organization offers integrated services in child development, womens wellness, mental health care, orthopedic and neurological rehabilitation, and geriatric care. A multidisciplinary team of medical and allied health professionals provides therapies and programs such as physiotherapy, occupational therapy, psychological support, diet plans, and specialized wellness workshops. The company focuses on child- and patient-centered approaches, helping individuals with developmental, physical, and mental health needs to adapt and progress in their lives. Its mission is to deliver quality, comprehensive therapies under one roof with strong infrastructure and skilled professionals.

Role Description This is a full-time, on-site Social Media Manager role based in Kochi. The Social Media Manager will plan, create, and manage content across social media platforms to build brand awareness and engage audiences for Lorem Wellness Cares programs and services. Daily responsibilities include developing and executing social media campaigns, optimizing posts for reach and engagement, monitoring performance analytics, and responding to comments and messages in a timely and professional manner. The role involves collaborating with clinical and administrative teams to translate complex health and wellness concepts into accessible, audience-friendly content. The Social Media Manager will also stay informed about industry trends and platform updates, ensuring the organizations online presence remains accurate, inclusive, and aligned with brand guidelines.

Qualifications

• Candidates should possess Social Media Marketing and Social Media Optimization (SMO) skills to plan campaigns, grow audience reach, and improve engagement.
• Candidates should possess Content Strategy and Writing skills to design content calendars and create clear, compelling posts tailored to diverse audiences.
• Candidates should possess strong Communication skills to collaborate with multidisciplinary teams and interact professionally with online communities.
• Experience using social media management and analytics tools (e.g., Meta Business Suite, Hootsuite, Buffer, native platform insights) is beneficial.
• Prior experience managing social media for healthcare, wellness, or related sectors is an advantage.
• Ability to interpret data, adjust campaigns based on performance metrics, and maintain brand voice and visual consistency is preferred.
• Relevant educational background in Marketing, Communications, Media Studies, or a related field is desirable, or equivalent practical experience.
• Strong organizational skills, attention to detail, and the ability to work on-site in Kochi as part of a multidisciplinary team are required.