Activation Manager

To play a key role in achieving category growth & brand salience through planning and execution of activations , promotions , merchandising and visibility interventions in multichannel environment

Responsibilities and Duties:

Planning

• Build calendar for each activity & Program in line with business & brand objective with close coordination with sales and marketing team
• Developing activations program for consumers in close coordination with category managers
• Develop yearly merchandising & visibility plan on brand level in line with brand guidelines, Sales feedback as well as Customers & Consumers ' insights across channels Parlour , GT, Modern Trade & HORECA

Innovation

• Drive the innovation agenda for activation by briefing with activation partners in close coordination with Category managers
• Bring innovations in various type of merchandising elements , Formats , substrate to drive effectiveness and cost optimisations.

Launch Support

• Plan in coordination with Marketing and Sales the support for all new launches.
• Develop launch collaterals & merchandising material to support the launches -Permanent visibility elements , POSM , Menu etc.
• Conduct periodically trade visit to assess new launches implantation in key markets.
  Assess launch success & prepare closing report for major launches.

Execution Excellence

• Drive best in class execution of various activations & visibility programs and by close coordination with centrals sales team and on ground teams
• Define clear goals and KPIs and cascading of the same down the line till the front level sales team
• Manage activation & visibility budget efficiently & ensure cost policies are applied having in mind optimization between quality & price.

Monitoring, Control & Reporting

• Pre & post execution evaluation through: estimated ROI, market feedback as well as market data readings when applicable.
• Developing the SOPs , Reporting format and measuring the effectiveness of various program against the set KPIs

Training & Development

• Developing robust training programs for the sales team- ISR/SO/ASM for effective execution of merchandising and visibility across channel
• Developing training, merchandising and visibility modules for effective execution on ground
  
  
• Functional Coordination
  - Consult with other functions internally (Sales Team, Supply Chain, Marketing & Finance) as well as externally (Agencies, Key Accounts & Shoppers) as necessary to gain information and insights, as well as achieve results that are aligned with corporate and functional objectives.
  - Conduct market visits in coordination with Sales Team & Marketing.

Minimum Requirements

• Must have prior experience at a national level/region level in consumer business.
• Strong knowledge of channels, distribution partners, geographies and consumer goods industry.
• Prior experience in managing dedicated retail channel is preferred
• Strong planning and execution skills and ability to see an activity end to end
• Relationship Management/Negotiation Skills/Cost effective Management
• Ability to Multi-task on several priorities.
• Inter-personal skills to manage people across hierarchies and functions.