Lotte India - Manager - National Sales Development

Position: National Sales Development Manager

Location: Head Office (Chennai)

Job Type: Permanent

Work Mode: Work from Office

:

• 10-15+ years of FMCG sales experience, with exposure to confectionery or impulse categories.
• MBA / PGDM in Sales & Marketing.
• Develop and execute national sales strategies to achieve volume, value, and market-share targets
• Drive distribution expansion, numeric reach, and visibility across urban and rural markets
• Lead and manage regional sales teams, distributors, and key channel partners
• Build strong relationships with key accounts, distributors, and trade stakeholders
• Design and implement trade marketing programs, promotions, and in-store activations
• Monitor sales performance, forecasts, and market trends; take corrective actions as required
• Collaborate closely with marketing, supply chain, finance, and product teams
• Ensure effective execution of launches, pricing strategies, and promotional campaigns
• Manage sales budgets, ROI, and trade spends
• Ensure compliance with company policies, systems, and reporting standards

Top Skills:

• Strong understanding of FMCG sales dynamics, especially confectionery
• Expertise in GT, MT, e-commerce, and institutional sales channels
• Proven ability to drive volume growth and market penetration
• Strong negotiation and key account management skills
• Ability to lead large, multi-location sales teams
• Strong coaching, mentoring, and performance management skills
• Experience in distributor and partner management
• Data-driven decision-making and sales forecasting
• Market analysis, competition tracking, and pricing strategy development
• Strong business planning and execution capability
• Expertise in trade schemes, promotions, and visibility initiatives
• Experience in product launches and category development
• Understanding of consumer behaviour and buying patterns
• Excellent communication and presentation skills
• Strong cross-functional collaboration
• Ability to influence senior stakeholders and external partners