Analyst- Content Strategy & Governance

Innovate in Bengaluru

This position is based at our on-site office in Bengaluru. Lowes offers an ultramodern work environment, complete with cutting-edge technology, collaborative workspaces, an on-site gym and clinic, and other perks to enhance your work experience. 

About Lowes

Lowes is a FORTUNEregistered 100 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2024 sales of more than $83 billion, Lowes operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowes supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.

Lowes India, the Global Capability Center of Lowes Companies Inc., is a hub for driving our technology, business, analytics, and shared services strategy. Based in Bengaluru with over 4,500 associates, it powers innovations across omnichannel retail, AI/ML, enterprise architecture, supply chain, and customer experience. From supporting and launching homegrown solutions to fostering innovation through its Catalyze platform, Lowes India plays a pivotal role in transforming home improvement retail while upholding strong commitment to social impact and sustainability. For more information, visit Lowes India

About The Team

• The Content Strategy & Governance team at Lowes India is dedicated to enhancing the digital customer experience by developing and implementing comprehensive content strategies for Product Detail Pages (PDPs) and User-Generated Content (UGC). This team ensures that all content aligns with business objectives, maintains consistency across platforms, and meets quality and compliance standards. By collaborating with cross-functional teams—including product management, UX/UI design, and analytics. The team optimizes content performance, integrates user feedback, and drives innovation in content creation and management. Their efforts contribute to increased customer engagement, trust, and conversion rates, supporting the organizations overall growth and competitiveness in the retail market.

As an Analyst, you will play a key role in conducting various analytical activities to support decision-making within the organization. Your responsibilities will involve performing competitive analysis, gap analysis, and ensuring adherence to standard governance practices. Additionally, you will contribute to internal reporting, providing accurate and timely key performance indicators (KPIs). You may also be involved in tasks such as UAT, list ownership, video analysis, and more.

Roles & Responsibilities

Core Responsibilities

• Analyze the competitive landscape to identify market trends, key competitors, and potential growth opportunities for the company.
• Identify and assess gaps in product offerings, pricing strategies, and market positioning, offering recommendations for improvements.
• Assist in maintaining standard governance practices to ensure organizational consistency and compliance.
• Contribute to the preparation and delivery of internal reports, presenting critical findings and insights to relevant stakeholders.
• Share ownership responsibilities for lists such as Digital Commerce Review (DCR) and Product Line Review (PLR), ensuring they reflect current market trends and products.
• Collaborate in User Acceptance Testing (UAT) processes to assess new software, tools, or systems for alignment with company requirements and standards.
• Evaluate and review videos, extracting relevant insights and trends related to the companys products or services.
• Assist in managing intake forms for data collection and analysis, ensuring they are kept up-to-date and well-structured.
• Contribute to User-Generated Content (UGC) moderation based on FTC guidelines, ensuring that user-generated content adheres to legal and ethical standards.
• In this role, you will be a valuable member of the analytical team, playing a significant role in data-driven decision-making and supporting the organizations competitiveness and regulatory compliance.
• You should have excellent written and verbal communication, time management and stakeholder management skills.

• 2+ Years - Experience in product data management in e-commerce/retail industry
• Experience in Data Analytics
• Knowledge of Adobe Analytics, Power BI, JIRA/Confluence, Advanced Excel
• Experience in using Power BI, extracting data using SQL
• Experience in Item product lifecycle

Required Minimum Qualifications

Bachelors Degree

Preferred Skills

• Knowledge of Micro strategy
• Experience in Vendor management
• Experience in strategy implementation
• Knowledge of SEO, supply chain, BazaarVoice

Preferred

Adobe Analytics certification

Lowes is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.

Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.