Marketing Automation (CRM) Specialist & Communication Strategist

• Location: LPU, Jalandhar (On-site)
• Experience: 7-10yearsJob
• Type: Full-Time
• Department: Marketing & Communication

LPU Online is seeking a seasoned professional to lead our CRM automation and customer communication strategy, driving personalized engagement for students and learners across digital touchpoints. This role requires a blend of technical expertise, strategic planning, and innovative communication design to enhance the online learning experience.

Key Responsibilities:

• Architect and manage CRM workflows to optimize student and customer lifecycle journeys.
• Design and implement email, SMS and WhatsApp templates and push notification campaigns tailored to learner engagement.
• Oversee Meta approval processes and ensure smooth execution of omni-channel communication.
• Optimize communication cost and maximize revenue through communication nurturing
• Leverage AI-driven personalization to deliver contextual and impactful learner experiences.
• Use data insights to analyze, optimize, and scale automation strategies for measurable outcomes.

Required Expertise:

• 710 years of experience in CRM, marketing automation, or customer lifecycle management, preferably in EdTech or digital platforms.
• Proven expertise with Meta platform approvals, push notifications, and AI-powered communication campaigns.
• Strong understanding of learner engagement strategies in a digital-first environment.
• Ability to combine data analytics with creative communication design to enhance user experience.
• Proficiency in crafting engaging email templates and in-app communication tailored for students and professionals.

If you are interested for a role that challenges you, then please fill up the form below:

https://docs.google.com/forms/d/1gKJ4qj2teagh9dlUTs3owXf96aRdL3Q6Fn3r1xP3gFk