Marketing Automation Analyst, Marketo

About Lumen

Lumen is guided by our belief that humanity is at its best when technology advances the way we live and work. With 450,000 route fiber miles serving customers in more than 60 countries, we deliver the fastest, most secure global platform for applications and data to help businesses, government and communities deliver amazing experiences. Learn more about Lumen s network, edge cloud, security and communication and collaboration solutions and our purpose to further human progress through technology at news.lumen.com.

The Role

The Lead Marketing Manager is responsible for implementing the tactical and technical execution of Marketing Automation programs, tools and resources for all business units. This entails strong knowledge of operational and delivery tools: campaign automation (Marketo) and CRM (SalesForce.com)

The Main Responsibilities

The position is accountable for a variety of functions that require strong business acumen, marketing knowledge, understanding/management of internal processes, and a functional/technical knowledge of campaign automation and CRM tool sets, including:

Implementation of Campaign Automation Tools and Programs Building Demand Funnel logic, campaign construction, lead scoring and specific program logic in Marketo

Working closely with Marcomm, Segment Marketing, Product Marketing, and Ecommerce to execute strategy within campaign automation and CRM tools.

List management

Lead Routing and distribution management

Responsible for building and maintaining reporting functionality within Campaign Automation and CRM toolsets to enable campaign forecasting and tracking metrics for trend & ROI analysis and continuous improvement of program performance.

What We Look for in a Candidate

Required

8-10 years of relevant experience

Functional and Technical experience with Salesforce CRM and Marketo (or similar Marketing Automation platform Eloqua/HubSpot/Aprimo)

Proven ability to work effectively in teams and independently; strong organizational and project management abilities, strong analytical and critical thinking and innovative problem-solving skills

Strong Excel skills and ability to demonstrate experience in forecasting and measuring results

Requires strong work ethics, ability to work independently and strategically on complex, long-term projects

Strong interpersonal skills are required to help with communication, team support and team effectiveness

Ability to work 11:00 AM to 8:00 PM IST with occasional off-hours support to the U.S. based Salesforce team (estimated 8:30 AM 2:30PM IST)

Preferred

Marketo Certified (Professional or higher level)

Experience creating integrated marketing programs using online and social marketing tactics

Ability to break down complex problems into manageable goals

Experience in analyzing data to develop channel specific marketing plans

We are an equal opportunity employer committed to fair and ethical hiring practices. We do not charge any fees or accept any form of payment from candidates at any stage of the recruitment process. If anyone claims to offer employment opportunities in our company in exchange for money or any other benefit, please treat it as fraudulent and report it immediately.

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