LUNA - Head - Growth - D2C/Performance Marketing - IIM/MDI/ISB

About Luna:

LUNA is a health-tech company reimagining personal health through an integrated ecosystem of hardware, software, and intelligence. At its core is LifeOS, Luna's adaptive health operating system that interprets biometric data from the Luna Ring and other future devices to deliver real-time guidance on energy, circadian rhythm, and recovery. With science-first design and a global user base, Luna aims to make precision health both accessible and aspirational.

Role Overview:

We're looking for a Head/Lead Growth who can architect and scale Luna's D2C engine across global markets. This role seeks ownership of performance marketing, systems, analytics, community building, and marketplace expansion into one unified growth function. If you thrive on high ownership, love experimentation, and can balance quantitative rigor with strong brand intuition, this is the role for you.

What You'll Own:

D2C Growth Leadership:

• Build and scale Luna's full growth pipeline across acquisition, activation, and retention. Own the end-to-end growth strategy for Luna Ring, Luna Band, and future products.

Performance Marketing Excellence:

• Lead multi-channel paid acquisition across Google, Meta, TikTok, YouTube, Affiliates, and emerging platforms. Drive CAC efficiency, optimize ROAS, and build a learning-driven experimentation roadmap. Establish rigorous attribution, funnel analytics, and predictive models for scaling spend profitably.

Marketplace & Global Expansion:

• Grow Luna's footprint on Amazon, regional marketplaces, and international D2C stores. Architect country-specific launch playbooks (pricing, creative, supply velocity, conversion funnels).

AI - SEO, Content & AI Visibility:

• Build a high-performing content engine that powers SEO, product storytelling, and thought leadership. Increase organic traffic, app visibility, and data-led inbound conversion.

Creator, Influencer & Affiliate Growth:

• Build a scaled creator program across the US, Europe, and India. Drive influencer-led conversions, ambassador communities, and recurring UGC pipelines.

Growth Analytics & Insights:

• Leverage growth analytics tools to run A/B tests, LTV/CAC modeling, cohort analysis, and retention insights. Build dashboards, forecasting models, and decision frameworks for leadership.

Community & Brand Building:

• Foster a global community through UGC, beta groups, loyalty programs, and lifecycle marketing. Build retention engines across email, WhatsApp, push, and in-app personalization.

What You Bring:

• Proven D2C growth experience, ideally in a consumer electronics, wearables, or health-tech environment.
• Graduate/Masters from Tier 1 colleges
• Hands-on expertise with Shopify, performance platforms, attribution tools, and analytics stacks.
• 8+ years of experience with a track record of scaling revenue and launching products internationally.
• Strong EQ + IQ balance - can marry hard data with brand intuition.
• A builder's mindset: ownership, scrappiness, global exposure, and high adaptability.