Assistant Manager - Digital Marketing

Performance Marketing :

• 1. Plan and execute paid digital campaigns on Google Ads (Search, Display, Video) and Meta (Facebook and Instagram)
• 2. Manage end-to end campaign execution including audience targeting, bid strategies, ad copy/creative coordination and performance monitoring.
• 3. Optimise campaigns to achieve key KPIs such as lead, conversions, CTR, CPL and ROAS.
• 4. Regular analyse and report on campaign performance and provide strategic recommendations.
• 5. Coordinate with design and content teams for required creative assets.
• 6. Stay updated with latest trends and platform updates in digital marketing.

Google My Business Management :

• 1. Handle creation, verification, and ongoing optimization of GMB listings across all centres/locations.
• 2. Ensure accurate and up to date business information including NAP (Name, Address, Phone) hours, categories, photos, and services.
• 3. Monitor and respond to GMB reviews in coordination with the brand team.
• 4. Track listing performance to insights (search views, actions, direction request) and provide reports with improvements and suggestions.

Key Requirements

• 1. Proficiency in tools such as Google Analytics, Google and Meta Ads, Google Business Profile Manager
• 2. Good analytical skills and proficiency in excel
• 3. Good communication and coordination skills
• 4. Understanding of SEO for local listings
• 5. Experience with call tracking, lead routing and CRM tools.