Social Media Manager

Job description / Role

Key responsibilities

Develop and execute digital marketing strategies to increase online visibility, website traffic, customer engagement, and bookings.

Manage and grow the companys social media channels, including Instagram, Facebook, TikTok, LinkedIn, and other relevant platforms.

Create, plan, and publish engaging content, including posts, reels, stories, videos, and promotional campaigns tailored to travel and tourism audiences.

Manage the companys website content, ensuring information is accurate, engaging, SEO-friendly, and optimized for conversions.

Implement SEO strategies, including keyword research, on-page optimization, content optimization, and performance monitoring, to improve organic search rankings.

Plan and execute digital advertising campaigns across relevant platforms, including Google Ads and Meta Ads, where applicable.

Develop promotional campaigns for tourism packages, travel experiences, destinations, and online booking services.

Monitor website traffic, social media performance, campaign results, and conversion rates using tools such as Google Analytics and Google Search Console.

Analyze marketing data and prepare regular performance reports, identifying opportunities to improve engagement, website traffic, leads, and bookings.

Conduct competitor research and monitor digital marketing trends within the travel, tourism, and e-commerce industries.

Coordinate with internal teams, designers, content creators, and external agencies to deliver consistent brand messaging.

Manage the social media content calendar, campaign timelines, and marketing budgets.

Ensure consistent branding and a seamless customer journey across social media platforms and the company website.

Requirements