Influencer Account Manager

Role Overview

The Account Management Lead will lead strategic client relationships and large-scale influencer programs, acting as the bridge between client business objectives, creator strategy, and execution teams. This role demands strong leadership, commercial acumen, and deep understanding of the influencer ecosystem across platforms.

You will be responsible for owning accounts end-to-end, driving growth, mentoring teams, and ensuring high-impact, culturally relevant influencer work.

Key Responsibilities

Client Leadership & Strategy

• Own senior-level relationships with brand stakeholders (Marketing Heads, CMOs, Brand Managers)
• Translate business goals into clear influencer strategies and measurable outcomes
• Lead annual planning, campaign roadmaps, and long-term influencer partnerships
• Act as a trusted advisor on creator trends, platform shifts, and cultural moments

Influencer & Campaign Excellence

• Oversee
  
  creator selection, campaign narratives, and content quality
• Ensure alignment between brand tonality, creator voice, and platform best practices
• Guide teams on regional, vernacular, and Gen Z creator strategies
• Review and elevate campaign ideas, scripts, and execution plans

Team Leadership & Operations

• Lead Account Managers, Senior Account Executives, and Influencer Managers
• Set clear processes for planning, execution, reporting, and feedback loops
• Mentor teams on client management, negotiation, and influencer handling
• Ensure timelines, budgets, and deliverables are met consistently

Commercial & Growth Responsibility

• Own account profitability, scope management, and commercials
• Identify upsell and cross-sell opportunities (new platforms, IPs, long-term contracts)
• Support new business pitches, proposals, and capability presentations
• Drive retainer renewals and expansion of existing accounts

Reporting & Measurement

• Ensure strong reporting frameworks covering reach, engagement, saves, shares, CPA, etc.
• Translate campaign data into

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  clear insights and next-step recommendations
• Present post-campaign reports and learnings to senior clients

Required Skills & Experience

Must-Have

• Proven experience in Influencer Marketing / Creator Economy
• Strong understanding of Instagram, YouTube, Snapchat, Shorts, emerging platforms
• Experience handling large budgets and multiple stakeholders
• Excellent communication, presentation, and negotiation skills
• Ability to manage pressure, ambiguity, and fast-moving campaigns

Good-to-Have

• Experience with regional or vernacular influencer ecosystems
• Exposure to performance-led influencer campaigns (CPA, CPL, affiliate)
• Experience building IPs, long-term creator programs, or communities
• Understanding of legal, contracts, and influencer compliance