Manager - Digital Marketing

Job Title: Manager - Digital Marketing

Location: Noida

Work Mode: Hybrid Working

About Springer Nature Group

Springer Nature opens the doors to discovery for researchers, educators, clinicians and other professionals. Every day, around the globe, our imprints, books, journals, platforms and technology solutions reach millions of people. For over 180 years our brands and imprints have been a trusted source of knowledge to these communities and today, more than ever, we see it as our responsibility to ensure that fundamental knowledge can be found, verified, understood and used by our communities – enabling them to improve outcomes, make progress, and benefit the generations that follow.

Visit group.springernature.com and follow @SpringerNature /@SpringerNatureGroup

About The Brand

Macmillan Education provides world-class content in the most relevant, engaging and flexible formats to support students, teachers and institutions in lifelong learning. Visit macmillaneducation.com and follow @MacmillanEducation / @MacmillanELT

For more than 180 years, Macmillan Education has been a major player in Indias education market. Macmillan is among the leading international school publishers.

Our parent company, Springer Nature has been created through the combination of Nature Publishing Group, Palgrave Macmillan, Macmillan Education and Springer Science + Business Media. This strategic merger brought together these dynamic publishing houses with more than 150 years of history behind them, as well as complementary geographic footprints and brand portfolios, a track record of creativity and innovation, and a shared vision to advance knowledge and learning around the world. The company numbers almost 13,000 staff in over 50 countries

Roles Responsibilities

Online Marketing: Plan and execute digital marketing campaigns (SEO, SEM, E-comm channels and email marketing).

Content & Social Media: Create/oversee an editorial calendar and maintain a consistent brand presence across all social platforms.

Analytics & Reporting: Measure, track, and report on the ROI and KPIs of all marketing campaigns using tools like Google Analytics.

Optimization: Identify trends and insights to optimize user experience, website content, and ad performance.

Stakeholder Engagement: Lead and collaborate with internal teams (content, design) and external agencies to ensure project success.

Budget Management: Manage the digital marketing budget and allocate resources effectively

Experience, Skills & Qualifications:

Experience: 5+ years

Skills:

• Good communication skills, high enthusiasm, ability to build knowledge-based rapport with customers
• A team player but be able to work on own initiative and with minimal supervision
• Ability to multi-task, prioritize and meet deadlines
• Excellent interpersonal relationship skills