Digital Marketing Associate

Company Description: Macsen Laboratories, a pharmaceutical and chemical manufacturing organization with its origin dating back to 1952, is engaged in the manufacturing of niche Active Pharmaceutical Ingredients, pharmaceutical application dyes, compounds of precious and rare earth metals, and other specialty inorganic compounds. Macsen has also started new verticals of Pharmaceutical Analytical Services, Contract Research, and Custom Synthesis. Headquartered in the city of lakes, Udaipur (Rajasthan, India), Macsen presently has various manufacturing units in and around Udaipur.

Job Overview:

We are looking for a passionate and enthusiastic Marketing Associate to join our marketing team and support the companys overall marketing and brand-building initiatives. The role will primarily focus on content marketing and management of the companys websites, including creating and updating website content, SEO optimization, and improving the companys online visibility. The role will also involve managing the companys LinkedIn presence, executing email marketing and outreach campaigns, developing and updating marketing collaterals, and supporting the planning and execution of trade exhibitions and industry events where the company participates or exhibits.

The ideal candidate should be a strong communicator with an interest in B2B marketing and the ability to coordinate across digital content, marketing communications, and offline marketing initiatives.

Roles & Responsibilities:

• Manage and regularly update the companys websites and other digital channels, including website content, blogs, LinkedIn, and relevant third-party industry platforms and marketplaces.
• Develop and execute content-led marketing initiatives aimed at improving the companys visibility and reach, with a focus on SEO, email marketing, LinkedIn, and other relevant B2B marketing channels.
• Create, edit, and publish high-quality website and marketing content that effectively communicates the companys products, capabilities, technical strengths, and value propositions to relevant target audiences.
• Create, update, and maintain product profiles and listings for the companys e-commerce channel and online marketplaces, including product packaging and images, descriptions, specifications, applications, supporting content, and other relevant information, while ensuring accuracy and consistency across platforms.
• Develop a strong understanding of the products, services, industries, and markets served by Macsen Laboratories in order to communicate their benefits accurately and meaningfully through marketing campaigns and materials.
• Conduct market, industry, and competitor research to identify market trends, potential opportunities, target customers, and marketing strategies employed by other companies in the industry.
• Work towards increasing the companys digital footprint and inbound enquiries by improving relevant metrics such as website traffic, search visibility, impressions, engagement, and qualified inbound leads.
• Create and regularly update marketing collaterals, including company presentations, product brochures, flyers, exhibition materials, product listings, and other sales and marketing materials, in coordination with the design team where required.
• Support the planning, coordination, and execution of trade exhibitions and industry events in which the company participates, including pre-event marketing, exhibition-related collaterals, coordination of marketing requirements, and post-event communication and follow-up campaigns.
• Collaborate with the Business Development, Sales, R&D, and other relevant teams to understand business priorities and develop appropriate marketing strategies and communication.
• Support other brand-building, marketing communication, and outreach initiatives undertaken by the company from time to time.

Qualifications:

• Bachelors degree in Pharmacy, Chemistry, Life Sciences, Biotechnology, or another science-related discipline is preferred. Candidates from other educational backgrounds with strong communication and content-writing capabilities may also be considered.
• Excellent written and verbal communication skills, with a strong command of English and the ability to communicate information clearly and effectively.
• Strong interest and aptitude for technical and scientific content writing. The candidate should be curious, willing to learn, and comfortable understanding complex products, technologies, and scientific concepts and translating them into clear and engaging marketing content.
• Ability to conduct independent research and develop a good understanding of the companys products, applications, industries, customers, and competitive landscape.
• A creative and thoughtful approach to content development, communication, and problem-solving.
• Self-motivated, enthusiastic, and proactive, with the ability to take ownership of assigned projects and work collaboratively with technical, commercial, and creative teams.
• Strong attention to detail and a high level of professionalism, integrity, and work ethic.