Social Media Manager

Company Description Madhurimalu is a Telugu stationery and keepsake studio dedicated to bringing memories, stories, art, letters, festivals, and traditional practices back into everyday life. In a fast-paced world, Madhurimalu focuses on celebrating small joys, warmth at home, and cultural roots through thoughtfully curated experiences. Each month, the studio delivers a themed envelope to subscribers, featuring Telugu culture-inspired letters, art prints, bookmarks, greeting cards, and festival-related surprises. Every edition is designed to share a memory, a festival, or a heartfelt story that invites people to pause and savor the sweet moments of life. Madhurimalu is more than stationery; it is an immersive experience in nostalgia, culture, and emotional connection.

Role Description This is a full-time remote role for a Social Media Manager at Madhurimalu. The Social Media Manager will plan and execute social media content across platforms, aligned with the brands focus on Telugu culture, nostalgia, and storytelling. Day-to-day tasks include creating and publishing posts, writing captions, managing a content calendar, and optimizing content for engagement and reach. The role involves monitoring performance metrics, responding to comments and messages, nurturing an online community, and collaborating with the founder or creative team on campaigns and launches. The Social Media Manager will also experiment with new formats such as Reels, stories, and long-form posts to build brand awareness and strengthen audience connection.

Qualifications

• Candidates should possess skills in Social Media Marketing and Social Media Optimization (SMO) to plan campaigns and grow audience engagement.
• Candidates should possess strong Writing and Communication skills to craft clear, culturally sensitive, and engaging content.
• Candidates should possess skills in Content Strategy to design consistent, platform-appropriate narratives that reflect brand values.
• Familiarity with Telugu language and culture, or openness to learning, is highly beneficial.
• Experience managing social media accounts for creative, cultural, or consumer brands is preferred.
• Ability to work independently in a remote setup, manage deadlines, and use social media analytics tools.
• Basic skills in visual storytelling, such as collaborating on photography, design, or video, are a plus.