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Job Description
Lead Marketing & Growth
Location: Raheja Plaza, Andheri (Mumbai)
Work Mode: In-office (Full-time)
About Get Set Learn (GSL)
Get Set Learn is a future-skills education initiative focused on AI, STEM, entrepreneurship, and life skills for K–12 students.
GSL is part of the Arvind Mafatlal Group, a 120+ year Indian business group building legacy industries alongside future-facing ventures.
Role Summary
We are looking for a marketing leader to own and elevate the end-to-end marketing function at GSL.
The role involves reorganising existing efforts, strengthening team structure, improving demand generation efficiency, and sharpening brand positioning across markets.
This is a high-accountability role with clear ownership of marketing outcomes.
Key Responsibilities
1. Marketing Leadership & Structure
- Reorganise and optimise the existing marketing function
- Assess current capabilities and strengthen the team where required
- Introduce clear processes, KPIs, and performance cadence
2. Strategy & Positioning
- Refine GSL’s positioning in the K–12 and EdTech ecosystem
- Strengthen narrative around AI and future-readiness
- Align marketing priorities with business and sales goals
3. Growth & Demand Generation
- Improve quality and efficiency of school acquisition funnels
- Drive digital acquisition across paid and organic channels
- Increase conversion velocity and reduce cost per acquisition
4. Digital & Performance Oversight
Looking to get Placed? Try our Placement Guarantee Plan
- Own marketing budgets and ROI tracking
- Strengthen reporting dashboards and performance reviews
- Drive structured experimentation and optimisation
5. Brand & Communication
- Elevate website, content strategy, and sales collateral
- Strengthen thought leadership and ecosystem presence
- Manage agencies and external partners
Ideal Candidate
- 10+ years of marketing experience
- Has led or managed a marketing function in a company or business unit
- Experience reorganising or scaling an existing marketing setup
- Strong exposure to B2B, EdTech, or education ecosystems
- Balanced across brand thinking and performance rigour
- Structured, analytical, and execution-driven
If interested, you can share your CV on recruitment@mafatlals.com
Skills
Lead GenerationDemand GenerationPerformance MarketingB2B MarketingTeam LeadershipBrand PositioningMarketing AnalyticsPositioningContent StrategyMarketingIf an employer asks you to pay any kind of fee, please notify us immediately. Jobaaj does not charge any fee from the applicants and we do not allow other companies also to do so.
About Company
Keeping user experience at the focal point, we at Mafatlal Industries Ltd. offer the widest range of high quality fabrics. With the OEKO-TEX Quality Certification and the ISO 9001:2008 series of quality standards, we have been able to continuously meet with the every shifting needs of our consumer. From Shirtings, Suitings, Denims, Corduroys, School, Corporate & Institutional Uniforms, Bed &Bath Linen and Ready-mades, each product at Mafatlal is an amalgamation of passion and research. We owe it to our mills in the state of Gujarat which are equipped with the best technology. The Nadiad unit caters to the standards of our international customers such as Marks and Spencer, Next, DGQA, GDS&D and Ordnance. While at Navsari, the state of the art composite denims manufacturing unit courses Yarn Manufacturing, Dyeing, Weaving and Finishing. Our chain of retail stores across India, known as Mafatlal Family shops and Mafatlal Exclusive Shops weave comfort, style and quality in its offerings. Mafatlal products are extremely popular with well established brands, across the globe, reflecting their trust in us.This trust has inspired us to dress up Indians for several generations, catering to the changing needs of every new generation and it is through this trust, we at Mafatlal Industries plan to foray into the uncharted areas in textiles, thus bringing innovative products for our customers, throughout.
Important dates & deadlines?
Application Deadline
27 Apr 26, 04:38 PM IST
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