Head - ECommerce - Ayurvedic Cosmetics

Head of Ecommerce

Our client is 2 decades in the business and is one of the oldest and very well established manufacturers of High End Ayurvedic Cosmetics/ SkinCare products and has over 190 stores Pan India.

The Person we are searching for:

• Who has worked in and understands the Luxury business.
• Who has an extensive D2C experience.
• Who sells on quality and not on promotions and discounts.
• Who has a strong background in Performance Marketing and Content Marketing (Strong in Story telling).
• Who has worked in D2C brands (Mandatory) along with working in either a D2C agency or Market Places organizations (Amazon, Flipkart, Myntra, Big Basket, Blinkit etc).

Responsibilities:

The incumbent shall be responsible of have full digital commerce engine control, viz; new customer acquisition through organic and inorganic channels, deep retention architecture, global market entry, and a product merchandising experience that reflects the brand's heritage. This is a rare opportunity to define what luxury Ayurveda looks like on a global digital stage.

The incumbent shall also be responsible for complete ownership of the digital commerce business - P&L, Team, Strategy and Execution. He/ She shall be controlling the entire brand, marketing, product, and technology.

Revenue & Growth:

• Own and deliver the ecommerce P&L, revenue, margin, CAC, LTV, and channel contribution.
• Define the annual and quarterly growth roadmap across D2C, marketplaces (Nykaa, Amazon, Tira, and international platforms etc), quick commerce and emerging digital channels.
• Build a growth model that reduces CAC over time by increasing organic channel contribution and improving retention economics.

Acquisition - Organic & Inorganic:

• Lead performance marketing across Meta, Google, YouTube, programmatic, and affiliate channels with a rigorous test-and-learn culture.
• Own and grow organic acquisition through SEO, content marketing, editorial partnerships, and influencer strategy anchored in brand values.
• Drive sampling, trial, and discovery programmes that introduce new customers to the client in a way consistent with its luxury positioning.

Retention & CRM:

• Build a strong CRM and lifecycle marketing capability, email, WhatsApp, push, and loyalty that meaningfully reduces churn.

Site Experience & Merchandising:

• Own the D2C website experience conversion, UX, speed, and storytelling ensuring it reflects a luxury experience at every touchpoint.
• Lead digital merchandising strategy: product sequencing, seasonal launches, editorial curation, and online exclusive offerings.
• Partner with technology and product teams on continuous CRO informed by data, customer feedback, and brand standards.

Global Expansion:

• Define the ecommerce strategy for international market entry.
• Work with the clients global network and distribution infrastructure to identify and execute the most efficient path to international ecommerce revenue.
• Build localisation frameworks: pricing, content, channel mix, customer service, and logistics for each priority market.

Data, Analytics & Reporting:

• Establish a rigorous analytics and reporting framework: dashboards for acquisition, retention, LTV cohorts, channel contribution, and funnel performance.
• Make data-driven decisions at pace while retaining the sensibility that brand-consistent qualitative signals matter as much as quantitative metrics.

Leadership:

• Build, lead, and develop a high-performing ecommerce, performance marketing, tech and CRM team.

Experience:

• 15 -20 years of progressive experience in ecommerce, digital growth, or performance marketing, with at least 5 years in a senior leadership role.
• Deep expertise in luxury, premium beauty, skincare, or lifestyle categories a native understanding of why brand equity and customer experience matter more than promotional volume.
• Proven track record of scaling D2C businesses with strong unit economics not just topline revenue.
• Experience building and executing multi-market ecommerce strategies, global experience is a plus.
• Hands-on fluency in both paid and organic acquisition, understands how algorithms work, but also understands brand building.
• Strong CRM and retention capability, built lifecycle programmes.
• Familiarity with marketplace ecosystems and international platform strategy.