Head -eCommerce

JOB DESCRIPTION

Head - E-commerce

Marketplace & Digital Commerce Leadership | Ayurved/FMCG

About the Role:

The Head - E-commerce will be responsible for building and scaling the organisation's online business across marketplaces and digital channels, with a strong focus on Amazon, Flipkart and other key e-commerce platforms and D2C Websites.

This is a leadership role that will drive online revenue growth, marketplace visibility, product discoverability, and conversion, while ensuring strong control over catalogue, pricing, promotions, and digital execution. The role will act as a bridge between Sales, Marketing, Supply Chain, and Digital partners, ensuring that online demand generation is effectively converted into sales and revenue.

Key Responsibilities:

1. E-commerce Business Ownership:

• Own end-to-end e-commerce P&L and revenue growth
• Drive sales across Amazon, Flipkart, and other marketplaces and Quick-commerce platforms
• Build and execute strategies to increase online market share and brand visibility
• Ensure alignment of online sales targets with overall business objectives

2. Marketplace Management:

• Lead complete account management for Amazon marketplace
• Optimize product listings, keywords, titles, descriptions, and A+ content
• Improve product discoverability, search rankings, and conversion rates
• Ensure strong catalogue hygiene, listing accuracy, and content quality
• Manage marketplace metrics like Buy Box, ratings, reviews, and seller performance

3. Growth & Performance Marketing:

• Plan and execute Performance Ads, promotions, and campaign strategies
• Drive traffic, improve conversion rates, and maximize ROI on ad spends
• Identify opportunities for new product launches and online-exclusive SKUs

4. Pricing, Promotions & Competition Tracking:

• Monitor and control pricing across marketplaces
• Design and execute promotional strategies, deals, and discount campaigns
• Track competitor activity and ensure competitive positioning

5. Order Fulfilment & Customer Experience:

• Ensure seamless coordination with supply chain and warehouse teams for order fulfilment
• Monitor order processing, returns, cancellations, and delivery timelines
• Improve customer experience, ratings, and reviews

6. Inventory Planning & Availability:

• Align with supply chain to ensure adequate stock availability for online demand
• Prevent stock-outs and overstocking across marketplaces
• Drive efficient inventory planning for fast-moving SKUs

7. Data, Systems & Reporting:

• Build dashboards and reporting for: sales performance by platform, conversion rates and listing performance, and advertising ROI and campaign effectiveness
• Leverage data insights to drive continuous optimization

8. Cross-Functional Collaboration:

• Work closely with Sales, Marketing, Finance, and Supply Chain teams
• Align digital strategy with brand positioning and offline distribution
• Ensure seamless coordination between demand generation and fulfilment

9. Team Leadership:

• Build and lead the e-commerce team (marketplace, content, performance marketing)
• Drive accountability, performance tracking, and capability building
• Establish structured review mechanisms for growth and execution

Experience & Skills:

• 10 - 15 years of experience in E-commerce / Digital / Marketplace business
• Strong hands-on experience managing Marketplace and D2C website.
• Proven track record of driving online sales growth and marketplace performance
• Deep understanding of catalogue management, SEO, and digital merchandising
• Experience in managing performance marketing (Amazon Ads, PPC, etc.)
• Strong analytical skills with ability to drive data-backed decisions
• Prior experience in FMCG / Ayurveda preferred
• You can balance strategy with hands-on execution
• You are motivated to drive high-growth e-commerce business in FMCG/Ayurveda