Product Head - Category Management - Consumer Durables

Key Responsibilities:

A. Business Strategy & P&L Management:

• Develop and execute the overall business strategy for the category.
• Take complete ownership of the category's Profit & Loss (P&L), revenue, margins and profitability.
• Define short-term and long-term business plans, growth strategies and annual operating plans.
• Identify new business opportunities, market segments and growth avenues.
• Drive market share expansion and strengthen the company's competitive positioning.
• Monitor business performance against revenue, profitability and growth targets.

B. Sales & Business Development:

• Lead overall sales and business development activities across general trade, modern trade, large-format retail and other relevant channels.
• Drive expansion of the dealer, distributor and retail network across domestic markets.
• Build strong relationships with distributors, dealers, channel partners, architects, interior designers and kitchen solution providers.
• Develop strategies to improve secondary sales, product penetration and market coverage.
• Drive achievement of sales targets through regional and national sales teams.
• Identify opportunities for institutional, project and B2B business.

C. Product Portfolio & New Product Development:

• Drive product portfolio strategy.
• Identify emerging market trends, consumer preferences and competitor offerings.
• Work closely with R&D and NPD teams for new product launches and product innovation.
• Define product specifications, pricing, positioning and feature requirements based on market needs.
• Ensure the product portfolio remains competitive across different price segments.
• Drive product differentiation through technology, design, features and performance.

D. Marketing & Brand Management:

• Develop category-specific marketing and brand-building strategies.
• Drive product positioning, promotional campaigns and go-to-market strategies.
• Work with marketing teams on digital campaigns, retail visibility and brand communication.
• Develop strategies to improve brand awareness, customer engagement and product consideration.
• Monitor competitor activities, pricing strategies and market trends.

E. Distribution & Channel Management:

• Strengthen the company's distribution network and channel ecosystem.
• Develop and implement channel strategies to improve market reach and product availability.
• Manage relationships with key distributors, dealers and retail partners.
• Drive channel profitability, inventory management and sales productivity.
• Identify new markets and appoint channel partners for business expansion.

F. Cross-functional Leadership:

• Work closely with Manufacturing, NPD, R&D, Quality, Procurement, Supply Chain and Finance teams.
• Ensure alignment between market requirements and product development initiatives.
• Coordinate with manufacturing teams to ensure product availability and delivery commitments.
• Monitor product quality, customer feedback, warranty costs and after-sales service performance.
• Drive improvements in product reliability and customer satisfaction.

G. Team Leadership:

• Lead and develop the overall business team, including Sales, Marketing, Product Management and Category Management.
• Establish performance targets and KPIs for regional and functional teams.
• Build a strong performance-oriented culture.
• Develop leadership capabilities and succession planning within the business.