Magicrete Building Solutions - General Manager/Assistant Vice President - Business Development - Construction Chemicals - South India

Key Responsibilities & Scope
1. Sales Leadership, Planning & Governance

• Design, implement, and manage sales forecasting, annual planning, and budgeting processes, ensuring alignment with organizational and cross-functional planning frameworks.
• Own and drive zone-wise target setting, periodic reviews, and course correction based on market dynamics.
• Accountable for timely cascading of sales objectives across the sales organization as per the approved organogram.
• Conduct weekly sales review meetings, document Minutes of Meetings (MoM), and share with the VP Sales and Managing Director.
• Lead the design, preparation, and implementation of the Balanced Score Card (BSC) for the entire sales organization.

2. Brand Leadership & Market Positioning

• Drive brand creation and leadership positioning for Magicrete in the Construction Chemicals space, with focused ownership of Tile Adhesives and Epoxy Grouts.
• Ensure strong product positioning, differentiation, and visibility across channels and projects.
• Lead product specification initiatives, including specification of Magicrete products in Government and institutional tenders.

3. Channel & Market Development

• Play a pivotal role in enabling channel partner success, ensuring distributors and dealers consistently achieve business targets.
• Build, strengthen, and maintain relationships with key channel accounts, including competitor-aligned partners where relevant.
• Drive achievement of KPIs related to:

• a. New Distributor creation
• b. New & Active Contractors
• c. New & Active Retailers
• d. Sampling / Demonstrations
• e. Product Specifications
• f. Key Client Acquisition
• g. Key Distributor Growth
• h. Shop Meets and Contractor Meets

4. Strategic Sales Execution & Market Intelligence

• Lead strategic sales planning, including market and competitive analysis, customer segmentation, penetration strategies, cross-selling, and upselling initiatives.
• Conduct market analytics covering product benchmarking, customer profiling, competition landscaping, and competitor sales tracking.
• Convert sales opportunities through strategic marketing interventions-branding, positioning, and creative development.

5. Cross-Functional & Business Support

• Partner with MD, VP Sales, and SBU Heads to identify and develop New Product Introduction (NPI) opportunities.
• Work with HR and Leadership to design and implement sales incentive and compensation programs aligned with business objectives.
• Ensure quarterly plant product audits to maintain consistent product quality.
• Capture customer feedback and translate insights into action items during quarterly business reviews.
• Collaborate with IT and leadership to enhance CRM systems, sales enablement tools, and technology adoption.
• Ensure logistics service levels meet defined timelines through structured monthly feedback loops.

6. Marketing, Demand Generation & Digital Enablement

• Share monthly requirements with the Marketing team for:

• a. Product campaigns
• b. Contractor engagement programs
• c. Facebook, YouTube, and digital campaign planning

• Support marketing with customer testimonials, competitor digital benchmarking, and market insights.
• Ensure online lead tracking, conversion monitoring, and weekly review of digital lead performance.

7. Branding, Schemes & ATL Governance

• Support internal communication initiatives to improve employee engagement scores.
• Lead planning and execution of product launches, spot schemes, quarterly schemes, and annual schemes, with management approvals.
• Ensure shop branding execution within defined TAT and periodic audits of branding quality.
• Own and manage the ATL marketing budget, track budget vs. actuals, and ensure measurable ROI on investments.

Accountabilities & Performance Measures

Sales & Organization

• Achievement of Balanced Score Card (BSC) objectives across the entire sales team.
• Timely team building and deployment as per approved organogram.
• Optimal allocation of technology, training, and support resources impacting sales productivity.
• Achievement of brand recognition and leadership positioning in target markets.

Skills & Competencies

Behavioral Skills

- Leadership: Takes informed decisions, manages calculated risks, and actively develops team members for higher responsibilities.

- Communication: Strong interpersonal, presentation, and stakeholder management skills.

- Customer Orientation: Highly customer-centric; proactively gathers feedback and ensures swift resolution of issues.

- Analytical Ability: Uses market and customer data to design effective, customer-centric sales initiatives.

• Achievement Orientation: Demonstrates high ownership and results-driven mindset.

Functional Skills

• Strong experience in B2B and B2C sales within the Building Materials / Construction Chemicals industry
• Deep expertise in Channel Creation and Channel Management
• Established market relationships with dealers, distributors, contractors, and influencers
• Sound technical and commercial knowledge of Tile Adhesives and Grouts
• Strong execution capability and corporate communication skills