Digital Marketing Manager

Experience: 2-3.5 years

Location: Bhopal (MP)

Salary: ?4-5-4 LPA

Type: Full-time

We are seeking an experienced and strategic Digital Marketing Manager to lead and manage our digital marketing initiatives. The ideal candidate must have hands-on experience in running paid campaigns, SEO, email marketing, and social media, with a strong focus on performance, analytics, and ROI. This role involves end-to-end ownership of digital campaigns and close collaboration with cross-functional teams to drive measurable growth.

• Plan, execute, and optimize performance-driven campaigns on
  
  Google Ads, Meta Ads, and other digital platforms.
• Develop and implement SEO strategies to improve organic traffic and keyword rankings.
• Oversee email marketing workflows, segmentation, and automation (Mailchimp, HubSpot, etc.).
• Lead reporting and analytics efforts using Google Analytics, Tag Manager, Search Console, and campaign dashboards.
• Manage and grow social media presence across platforms using data-backed strategies.

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• Coordinate with creative, content, and sales teams to align digital campaigns with business objectives.
• Monitor budgets, forecast performance, and manage digital marketing KPIs.
• Stay updated on the latest marketing trends, tools, and best practices.

• Marketing Tools: Google Analytics, SEMrush, Ahrefs, Google Ads, Mailchimp
• CRM & Automation: Pabbly Connect, CRM Platforms, Marketing Automation Tools
• Content Management: WordPress, CMS Platforms
• Social Media: Meta Business Suite, LinkedIn Campaign Manager, Hootsuite
• Analytics & Testing: A/B Testing, ROI Analysis, Data Dashboards