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Job Description
Experience: 2–5 Years
CTC: Up to ₹9 LPA (Based on Experience & Expertise)
Job SummaryPabbly is seeking a results-driven Digital Marketing Specialist – Performance Marketing to plan, execute, and optimize paid advertising campaigns across digital platforms. The ideal candidate should have strong expertise in Meta Ads, performance marketing strategies, conversion optimization, and data-driven decision-making to drive lead generation and business growth for our SaaS products.
Key Responsibilities- Plan, execute, and manage high-performing Facebook/Meta advertising campaigns.
- Develop compelling ad creatives, campaign concepts, and conversion-focused marketing strategies.
- Create, test, and scale UGC-style advertising campaigns.
- Utilize AI-powered tools to enhance ad creation, audience targeting, and campaign performance.
- Monitor campaign metrics, analyze performance data, and optimize campaigns to improve ROAS and conversions.
- Conduct A/B testing on creatives, audiences, landing pages, and ad copies.
- Identify new growth opportunities and scaling strategies across paid channels.
- Collaborate with design, content, and product teams to align marketing initiatives with business goals.
- Generate performance reports and provide actionable insights for continuous improvement.
- 2–5 years of hands-on experience in Performance Marketing.
- Strong expertise in Facebook/Meta Ads Manager.
- Proven experience in lead generation and conversion-focused campaigns.
- Strong understanding of audience targeting, campaign optimization, and funnel strategies.
- Experience creating and scaling UGC-style advertisements.
- Knowledge of ad copywriting, hooks, creative strategy, and conversion optimization.
- Familiarity with AI tools for content creation, marketing automation, and campaign enhancement.
- Strong analytical skills with a clear understanding of KPIs such as ROAS, CPA, CTR, and Conversion Rate.
- Excellent problem-solving and decision-making abilities.
- Experience in SaaS, EdTech, or B2B product marketing.
- Knowledge of Google Ads and other paid marketing platforms.
- Familiarity with CRM and marketing automation tools.
Skills
AdvertisingDigital MarketingCampaign PerformanceContent CreationCopywritingGoogle AdsOptimizationPaid AdvertisingMarketingProduct MarketingDigital Marketing SpecialistIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
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