Performance Marketing

• Digital Marketing Specialist – Performance Marketing
• Location: Bhopal, Madhya Pradesh
• Experience: 2–5 Years
• CTC: Up to ₹8 LPA
• About the Role

We are looking for a results-oriented Digital Marketing Specialist – Performance Marketing to drive lead generation, customer acquisition, and business growth through paid marketing campaigns for our SaaS products.

Key Responsibilities

• Plan, execute, and optimize Facebook/Meta ad campaigns.
• Create high-converting ad creatives, copies, hooks, and campaign concepts.
• Develop and scale UGC-style advertising campaigns.
• Leverage AI tools to improve ad creation and campaign performance.
• Monitor campaign performance and optimize key metrics such as CTR, CPC, CPL, CPA, ROAS, and Conversion Rate.
• Collaborate with cross-functional teams to achieve marketing and business goals.

Required Skills

• 2–5 years of hands-on experience in Performance Marketing.
• Strong expertise in Facebook/Meta Ads Manager.
• Proven experience in lead generation and campaign optimization.
• Understanding of ad copywriting, audience targeting, and conversion optimization.
• Experience with UGC-style creatives and performance-focused campaigns.
• Familiarity with AI tools for marketing and content creation.
• Strong analytical and problem-solving skills.

Preferred

• Experience in SaaS or subscription-based businesses.
• Knowledge of marketing funnels and customer acquisition strategies.

Work Location: In person