Email Marketing Lead - ECommerce

• We are Magneto IT Solutions, seeking an E-commerce Email Marketing Lead for our Ahmedabad location.
• Experience: 5+Years.
• Location: Ahmedabad.
• Job Role: E-commerce Email Marketing Lead.

Job Role

• Produce and execute all email and SMS campaigns, including building emails from templates and HTML, copywriting, asset coordination, QA, and scheduling.

- Support various strategic programs via manual and triggered campaigns across the customer lifecycle, including prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys,

and transactional emails.

• Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals.

• Manage and execute email/SMS marketing calendar and ensure alignment with business priorities, demand forecasts, and internal stakeholders.

• Use customer data, such as web behavior, to drive the message and content personalization.

- Devise and execute A/B tests, manage testing calendar, record results, and advise on

improvements.

• Testing includes subject lines, message content, CTAs, customer cohorts, and segments, send time, and new features intended to drive performance lift.

• Work in partnership with designers and copywriters to optimize email creative and template structure based on best practices.

Technical Skills

• 5+ years of B2B email marketing experience.

• Proven track record of successful email campaigns.

• Experience with email automation platforms.

• Ability to analyze and report on email performance.

• Strong understanding of email deliverability best practices.

• Experience with A/B testing and optimization.

• Knowledge of GDPR and CAN-SPAM regulations.

• Excellent written communication skills.

• Ability to work independently and in a team environment.

• Strong attention to detail and project management skills.