Admission Counsellor

: Admissions Counsellor

Job Title: Admissions Counsellor

Location: MIT Vishwashanti Gurukul School

Department: Admissions & Marketing

Reporting To: Head Marketing / School Principal / Cluster Manager

Job Purpose:

To manage the complete admission lifecycle by generating, nurturing, and converting enquiries into admissions while delivering excellent parent experience and achieving monthly admission targets.

Key Responsibilities:

1. Lead Management & Conversion

• Handle all admission enquiries (walk-ins, calls, website, social media)
• Counsel parents about curriculum, facilities, and value proposition
• Maintain daily follow-up on leads and ensure conversion
• Achieve monthly walk-in and admission targets

2. Parent Counselling

• Understand parent requirements and recommend suitable programs
• Conduct school tours and explain infrastructure & academics
• Build trust and long-term relationships with parents

3. Follow-Up & CRM Management

• Maintain and update data in CRM / Excel
• Track enquiry-to-admission conversion ratio
• Ensure zero lead leakage through timely follow-ups

4. Admission Process Handling

• Guide parents through documentation and admission process
• Coordinate with admin/accounts for fee collection
• Ensure smooth on boarding of new students

5. Marketing & Outreach Support

• Participate in:
• School events
• Society activities
• Leaflet distribution campaigns
• Support tele calling and data generation activities

6. Reporting & Coordination

• Share daily, weekly, and monthly reports:
• Walk-ins
• Admissions
• Conversion %
• Coordinate with marketing team for campaign feedback

Key Performance Indicators (KPIs):

• Conversion ratio (Enquiry Admission)
• Monthly admission target achievement
• Lead response time
• Number of walk-ins generated

Qualifications:

• Graduate / Post Graduate (Any field) Marketing / Sales (Preferred)

Experience:

• 0 To 1 years in admissions / sales / counselling / customer handling
• Experience in education sector preferred

Skills Required:

• Excellent communication (English + local language)
• Convincing & negotiation skills
• Strong follow-up and closing ability
• Basic computer knowledge (Excel, CRM)
• Presentable personality

Working Conditions:

• 6 days working (including weekends during admission season)
• Flexible hours during peak admission period

Compensation:

• As per industry standards