Maharishi Ayurveda - Brand Manager

We are seeking a dynamic and strategic Brand Manager to lead the development, positioning, and growth of our premium, clinically tested product brand. The role requires a blend of scientific understanding, marketing expertise, and consumer insight to build trust and preference in both professional and retail channels.

Brand Strategy & Positioning

• Define and drive the brand vision, strategy, and positioning in line with company goals.
• Build the premium image of the brand while highlighting brand credibility.
• Develop communication guidelines ensuring consistency across all touchpoints.

Product Marketing & Rebranding

• Partner with R&D and regulatory teams to understand clinical data, product claims, and differentiation.
• Plan and execute new product launches and lifecycle management.
• Ensure packaging, labeling, and communication align with premium standards and compliance.

Customer & Market Insights

• Conduct consumer and healthcare professional (HCP) research to understand perceptions, needs, and adoption drivers.
• Benchmark against competitors in both pharma and premium wellness/cosmetic segments.
• Monitor market trends to identify growth opportunities.

Content Support:

- Coordinating with Content & other stakeholders for products-Blogs, videos, emailers; listing and website content.