Maharishi Ayurveda - Lead - Social Media

Role Overview:

We're looking for a creative, data-driven Social Media person to develop and execute strategies that grow our brand presence, engagement, and conversions across all digital platforms. The ideal candidate will blend storytelling with analytics, creating content that not only connects emotionally but also performs effectively.

Key Responsibilities:

• Develop and implement end-to-end social media strategies aligned with brand goals and campaigns.
• Manage and optimize content across platforms - Instagram, Facebook, LinkedIn, YouTube, and others.
• Collaborate with creative, content, and design teams to deliver high-quality, on-brand social media assets.
• Drive community engagement through interactive campaigns, influencer collaborations, contests, and live events.
• Track and analyze performance metrics (reach, engagement, conversions) and translate insights into actionable recommendations.
• Stay up-to-date on social media trends, tools, and best practices to keep the brand ahead of the curve.
• Manage paid promotions and coordinate with digital agencies for campaign execution.
• Monitor competitor activities and industry benchmarks.

Key Skills & Competencies:

• Strong understanding of social media algorithms, engagement mechanics, and audience behavior.
• Excellent communication, copywriting, and storytelling skills.
• Proficiency with analytics tools (Meta Business Suite, Google Analytics, Hootsuite, etc.)
• Creative thinking with a strong visual sense and attention to detail.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Qualifications:

• Degree in Marketing, Communications, Media, or related field.
• 10-12 years of experience in social media strategy, digital marketing, or brand management.
• Experience working with lifestyle, wellness, or FMCG brands preferred (optional).