AEO SEO

The Global Digital Marketing team is looking for a Senior Specialist in the area of Search Marketing (SEO + AEO + Content Strategy) to drive search marketing campaigns. This would be an individual contributor role, and an ideal candidate will play a crucial role to improve our brand visibility, build a strong online presence and assist in achieving larger marketing objectives through search marketing.

• Role
• • Independently managing and executing end-to-end search marketing (SEO+AEO) campaigns for
• various Mastercard digital assets.
• • Plan and support global content strategy in sync with the SEO work to drive content and page
• structures towards conversions.
• • Collaborate with developers, content writers, creative designers, and project managers to
• execute content strategy plans in sync with search marketing recommendations.
• • Communicating with different business units to understand their objectives and accordingly
• developing search marketing strategies & executing them to help achieve their goals.

• Developing high-quality, optimized content related to search marketing.
• Performing SEO technical audits & on-page optimization on a regular basis to maintain search

engine friendliness of the sites.

• Analyzing search performance and generating insightful reports and dashboards.
• Staying updated with latest SEO trends, including AI-powered search, and implementing them in

• day-to-day work.
• • Contributing to the ongoing development of best practices and guidelines to be followed in the
• area of search marketing, especially covering the latest developments in the AI-powered search
• space.

• Improving work efficiency by leveraging tools & automating processes.
• Integrating search marketing with other pillars of digital marketing to achieve larger marketing

• goals.
• • Guiding & mentoring junior members of the team to help them deliver effectively & efficiently.
• All About You
• • Must have strong & proven experience in the field of search engine optimization, with an up-to date
• knowledge on optimization in AI-powered search results.
• • Must be a content strategist with a deep understanding of Search-driven content architecture,
• user intent and buying journeys.
• • Must be able to define content themes, keyword strategies and map content strategically to
• buying journeys.

• Must have excellent written and verbal communication skills
• Must have high proficiency in MS Excel, PowerPoint & Word
• Must have solid understanding and experience working on platforms like Google Search

Console, Google Ads, Adobe Analytics

• Good to have experience in mentoring junior team members
• Good to have an understanding of HTML, CSS, JavaScript
• Can easily collaborate with different teams within the organization
• Have advanced analytical and problem-solving skills