Malabar Group - ECommerce Lead

Key Responsibilities:
1. Sales & Revenue Growth
- Align with retail teams for omnichannel initiatives and inventory sharing. Own and deliver monthly and annual e-commerce sales targets.
- Monitor performance across sales channels (website, marketplaces, social commerce) and take corrective actions to achieve targets.
- Identify and capitalize on upsell, cross-sell, and bundling opportunities.
- Work with analytics teams to track KPIs such as conversion rate, average order value, and customer acquisition cost.
2. Product Portfolio & Merchandising
- Ensure continuous expansion and optimization of the online product assortment.

- Collaborate with merchandising and inventory teams to ensure product availability and timely new launches.
- Ensure all product listings are accurate, SEO-optimized, and visually appealing.
3. Marketing & Traffic Generation
- Collaborate with the marketing team to plan and execute performance campaigns across digital channels.
- Ensure alignment between product launches, marketing calendars, and promotional events.
- Monitor traffic sources, campaign ROI, and recommend adjustments to maximize returns.
4. Operations & Fulfilment
- Coordinate with operations, logistics, and store teams to ensure smooth order processing, packaging, and timely delivery.
- Oversee stock allocation for online orders to reduce order cancellations due to stock-outs.
- Implement process improvements to reduce delays and errors.
5. Customer Experience & Service
- Monitor and minimize customer complaints by ensuring quick resolution through the customer service team.
- Analyze feedback to identify recurring issues and drive systemic fixes.
- Ensure consistent, premium brand experience across all customer touchpoints.
6. Cross-Functional Collaboration
- Work closely with IT/tech teams for website enhancements and bug fixes.
- Partner with finance for sales reporting, reconciliations, and payment gateway settlements.
- Align with retail teams for omnichannel initiatives and inventory sharing.