CRM Manager (Analytics)

Department Icon Digital Marketing/Marketing
Posted: 7 months ago
15-20 years
Mumbai, Kozhikode, Bengaluru
Digital Marketing/Marketing
work from office
Full Time

Posted: 7 months ago
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Posted over 15 days ago, so the role may have closed. Confirm on the employer's page when you apply, or see similar jobs.

Job Description

  • Develop and maintain the product roadmap for the CRM technology stack by aligning business strategy, user experience, and technology requirements.
  • Stay updated on the latest trends in CRM technology and analytical methodologies to drive innovation and operational efficiency.
  • Gather requirements from multiple stakeholders , document them clearly, and prioritize features based on business impact and strategic objectives.
  • Align stakeholders on feature scope and prioritization to ensure consensus and smooth implementation.
  • Conduct beta testing and manage User Acceptance Testing to ensure quality delivery of CRM features and enhancements.
  • Track and manage reported defects, ensuring timely resolution and system stability.
  • Analyze customer journeys by combining quantitative and qualitative data to identify trends, patterns, and pain points.
  • Perform customer segmentation and profiling to support targeted marketing campaigns and personalized promotions.
  • Monitor CRM campaign performance, prepare detailed reports, and provide actionable insights and recommendations for optimization.
  • Prepare, review, and publish analytical reports to support operational decisions and strategic planning.

Skills

Crm AnalyticsSalesforce CRMCrm SoftwareCxCRM StrategyManagementCRM ManagementSalesforceCampaign PerformanceMarketing CampaignsOptimizationMarketing

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