Malabar Group - Adobe Experience Platform Manager
Data Science Analytics & Machine Learning
149+ Applicants
Posted: 1 month ago
0-1 years
Mumbai, Maharashtra
work from office
Posted: 1 month ago
|
Applicants: 149+
Job Description
About Company
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Job Description
Key Responsibilities
- Platform Management & Operations
- Manage day-to-day operations of Adobe Experience Platform (RT-CDP).
- Ensure proper ingestion, mapping, and harmonization of data from Adobe Analytics, CRM, POS, and digital platforms.
- Monitor data quality, identity resolution, and audience accuracy.
- Collaborate with IT and Adobe support teams for platform governance and maintenance.
- Audience Segmentation & Activation :
- Build and maintain customer segments and activation rules within AEP.
- Use behavioural, transactional, and demographic data to create actionable audiences.
- Enable audience sharing and activation across Adobe Campaign, Adobe Target, and other downstream systems.
- Support campaign execution with accurate and timely audience delivery.
- Data & Analytics Integration :
- Work closely with analytics and CRM teams to define data schemas, attributes, and use cases.
- Leverage insights from Adobe Analytics to refine segmentation and personalization strategies.
- Ensure compliance with data privacy and consent management frameworks.
- Stakeholder Collaboration :
- Partner with marketing, CRM, e-commerce, and store teams to understand business goals and translate them into audience strategies.
- Coordinate with Adobe consultants and internal IT for implementation and troubleshooting.
- Document workflows, rules, and operational best practices.
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Skills
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About Company
Malabar Gold & Diamonds is a leading jewelry retailer with a global presence. They are known for their wide selection of gold and diamond jewelry.
Important dates & deadlines?
Application Deadline
01 Jul 26, 03:11 PM IST
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