Copywriter

Role & responsibilities

• Develop creative and engaging scripts for brand campaigns, social media, digital content, and other marketing initiatives.
• Translate brand briefs, consumer insights, and campaign objectives into compelling scripts and stories.
• Write scripts for reels, short-form videos, branded content, product videos, digital advertisements, and other social media formats.
• Develop creative concepts, storylines, hooks, dialogues, captions, and narratives that align with brand objectives.
• Work closely with the Brand and Creative teams to develop content that reflects the brand's tone, personality, and positioning.
• Collaborate with designers, video creators, social media teams, influencers, and external agencies to execute content ideas.
• Develop platform-specific scripts while ensuring content is relevant to the target audience and channel.
• Research consumer behaviour, cultural trends, competitor content, and emerging formats to generate fresh and relevant content ideas.
• Identify trending topics, conversations, formats, and cultural moments that can be leveraged for brand storytelling.
• Create strong hooks and narratives designed to drive audience attention, engagement, and retention.
• Support product launches, brand campaigns, influencer collaborations, and other integrated marketing initiatives through compelling scripts.
• Review and refine scripts based on creative feedback, campaign objectives, consumer insights, and performance learnings.
• Ensure all scripts maintain consistency with brand guidelines, messaging, product claims, and overall communication strategy.
• Track content performance and use audience insights and engagement data to improve future scripts and storytelling approaches.
• Stay updated with social media trends, content formats, advertising trends, and evolving consumer preferences.
• Continuously experiment with new storytelling formats, creative approaches, and content ideas to strengthen brand engagement.
• Maintain a strong consumer-first approach while ensuring all content is aligned with brand guidelines and business objectives.

Preferred candidate profile

• Bachelor's degree or equivalent practical experience.
• 1-3 years of experience in script writing, content writing, copywriting, creative writing, or a related field.
• Prior experience in developing scripts and creative content for consumer-facing brands.
• Experience working with FMCG, beauty & personal care, D2C, e-commerce, media, advertising, or startup businesses is preferred.
• Hands-on experience in writing scripts for social media, digital campaigns, branded content, reels, videos, and other consumer communication formats.