Digital Marketing - Generalist - BBlunt Salons (mamaearth Subsidiary)

Role & responsibilities

Key Responsibilities

1. Social Media Management

• Manage the company's social media platforms, including Instagram, Facebook, LinkedIn and YouTube.
• Plan and execute monthly social media calendars.
• Coordinate with graphic designers, photographers, videographers and content creators.
• Develop engaging content ideas, reels, stories, posts and campaigns.
• Monitor engagement, reach, followers and overall social media performance.
• Ensure consistent brand communication across all platforms.

2. Performance Marketing & Paid Campaigns

• Plan, execute and manage paid campaigns across Meta Ads and Google Ads.
• Manage campaign budgets, targeting, audience segmentation and optimisation.
• Drive traffic, leads, enquiries and customer acquisition.
• Track campaign performance, CPL, CPC, CTR, conversions and ROAS.
• Conduct A/B testing to improve campaign performance.
• Coordinate with external agencies wherever required.

3. SEO & Website Management

• Manage basic on-page and off-page SEO activities.
• Conduct keyword research and competitor analysis.
• Improve website visibility and organic traffic.
• Coordinate website updates, landing pages, blogs and other digital content.
• Monitor website performance through Google Analytics and Google Search Console.

4. Content Strategy & Marketing

• Develop content strategies aligned with business objectives.
• Create campaign concepts for festivals, product launches, offers and brand promotions.
• Coordinate with internal teams for content requirements.
• Ensure all content follows brand guidelines and communication standards.
• Identify digital trends and new content opportunities.

5. Influencer & Digital Collaborations

• Identify and coordinate with relevant influencers and content creators.
• Manage influencer campaigns, collaborations and deliverables.
• Track campaign reach, engagement and overall effectiveness.
• Explore relevant brand collaborations and digital partnerships.

6. Analytics & Reporting

• Prepare weekly and monthly digital marketing performance reports.
• Analyse social media, website and paid campaign performance.
• Track marketing KPIs and identify areas for improvement.
• Present actionable insights and recommendations to management.
• Monitor competitor activities and digital marketing trends.

7. End-to-End Campaign Management

• Plan and execute digital marketing campaigns from concept to delivery.
• Coordinate with internal stakeholders, agencies and external vendors.
• Manage campaign timelines, budgets and deliverables.
• Ensure timely execution of all digital marketing initiatives.
• Take ownership of the overall digital marketing calendar.

Preferred candidate profile

• Bachelor's degree in Marketing, Mass Communication, Business Administration or a related field.
• 35 years of experience in digital marketing.
• Hands-on experience with Meta Business Suite, Meta Ads Manager and Google Ads.
• Knowledge of SEO, Google Analytics 4 and Google Search Console.
• Good understanding of social media algorithms and content trends.
• Experience in Canva and basic creative/content tools.
• Strong analytical and reporting skills.
• Good communication, coordination and project management skills.
• Ability to manage multiple activities independently.