Mamaearth - Brand Lead

About HONASA:

Honasa Consumer Limited (HCL) is the fastest-growing Beauty & Personal Care house of brands, creating the FMCG conglomerate of the future. Built on the values of Honesty, Natural ingredients, and Safe care,HCL addresses the needs of consumers through innovative products, evolved propositions, direct-to-consumer marketing, and e-commerce fulfillment. With brands like Mamaearth, The Derma Co.,Aqualogica, and BBlunt, HCL currently serves over 500 cities across India, building an ecosystem that benefits both consumers and the community at large. The company is backed by leading investors such as Sequoia Capital India, Sofina SA, Fireside Ventures, and Stellaris Venture Partners.

Job Title - Brand Lead

Key Responsibilities:

• We're looking for someone to build and scale a premium consumer brand. From shaping how the brand looks and feels, to how it speaks, to how it grows - this role touches everything that makes a brand real.
• If you have strong instincts in brand and marketing, a genuine appreciation for what makes something feel premium, and the ambition to own something rather than just contribute to it - this is worth a conversation.
• Experience in personal care or adjacent consumer categories is a plus. So is a mindset that connects brand building to business outcomes.
• Category and competition understanding with full knowledge of category landscape & market size
• Driving category marketing strategy and category development roadmap
• Consumer understanding and plan & execute any researches required for category understanding and development
• Product portfolio management
• Developing & driving channel strategy (Digital, Ecommerce, Offline, Others)
• ATL/BTL, marketing initiative across channels
• P&L, cost management & financial operations
• Should be able to expand with the role & responsibilities over time

Qualifications & Experience Required:

• Total of 8+ years experience of which at least 4+ years work experience in brand management
• Marketing exposure in Personal care or adjacent consumer categories is as plus
• Prior P&L handling experience
• Expertise in driving marketing strategies across channels (Digital + Offline)
• Willing to upskill, unlearn and learn
• Great people skills and communication capabilities
• Agile enough to implement newly acquired knowledge for role benefit