Mamaearth - National Beauty Advisor Channel Lead

Job Title : BA Channel Head

Location : Gurgaon

Key Responsibilities :

Channel Growth :

• Delivering the competitive and sustained growth in the Beauty Advisor channel.
• Channel Management :
• Ensuring the hygiene and health of the BA channel be up-to-date with least grievances of BAs on-field.

BA staffing :

• Recruitment and retention of Beauty advisors.

Training :

• Training the BA channel and the Sales Team on skin & personal care, brand, product-features, wow factors, selling skills to ensure BAs are well equipped to drive sales through the outlets.

MIS and Analytics :

• Custodian of all the MIS related to BA channel.
• Should maintain a repository of information and do detailed analysis for further findings as and when necessary to identify source of growth for BA channel.

BA Management :

• Conducting monthly meetings with BAs to ensure target rollouts, review of sales, updates on new launches, etc.
• Conducting regular market visits to the BA outlets and undertaking on-the-job training, ensuring discipline in reporting and sales updation by the Beauty Advisors.
• Ensuring appropriate salary payouts to Beauty Advisors on a monthly basis.

Performance and Productivity :

• Delivering the target vis-a-vis achievement and in-store performance for BAs and take corrective action where required.
• Explore innovations/contests to drive sales growth in outlets.

Market tracking :

• Extensive knowledge of the brand, the category and competitors activities from market research and continuous market screening.
• Reporting all market developments in terms of new launches and implementation of new strategies.