Product Manager

Job Title: Product Manager – Hair Care (FMCG)

Location: Dubai, UAE

Department: Marketing

Reports To: Sr. Marketing Manager

Job Summary

We are looking for a dynamic Product Manager to drive marketing strategy and brand growth within the Hair Care category. The role focuses on achieving top-line and bottom-line targets through effective marketing planning, brand building, and execution of integrated marketing strategies.

Key Responsibilities

Marketing Strategy & Brand Management

• Develop and execute short-term and long-term brand and marketing strategies
• Drive brand growth and market share within the Hair Care category
• Plan and execute campaigns aligned with business objectives

Target Achievement

• Deliver revenue (top-line)
  
  and profitability (bottom-line) targets
• Monitor performance and adjust strategies to ensure business growth

Market Research & Insights

• Identify research needs and manage external research agencies
• Conduct primary and secondary research to understand consumer behavior
• Track competition, consumer trends, and market dynamics

Marketing Analysis

• Analyze sales performance and profitability metrics
• Monitor media effectiveness and campaign ROI
• Provide insights for continuous improvement

Marketing Mix Development

• Develop and implement all elements of the marketing mix, including:
• Communication & advertising strategy
• Consumer and trade promotions
• Media planning and execution
• Packaging development
• Pricing strategy
• Product development initiatives

Agency Management

• Manage and coordinate with advertising, media, and research agencies
• Ensure optimal utilization of budgets and resources

Requirements

Education

• MBA from a premier institute (Essential)
• Bachelor's Degree in a relevant field

Experience

• Minimum 3+ years of Product Management experience in FMCG
• Experience in Hair Care / Personal Care category preferred

Skills

• Strong analytical and strategic thinking skills
• Excellent communication and stakeholder management
• Strong understanding of consumer behavior and market trends
• Ability to manage multiple projects and meet deadlines