Area Sales Manager

Work profile

• To take complete ownership and achievement of the Sales targets in the assigned area.
• To identify, evaluate and appoint new Distributors with the goal of achieving 100% market coverage.
• To promote the Companys brands in the assigned area.
• To mentor, guide and manage the Salesmen in his assigned area.
• To constantly track the performance of the Sales team and the Trade network in his assigned area.

KRAs

MANAGEMENT OF DISTRIBUTION NETWORK

• Enthuse the Distributors and the Dealers to deliver numbers.
• Appoint new Distributors and evaluate existing Distributors on identified metrics.
• Track performance of Distributors viz Numeric and Weighted distribution.
• Become a credible point of contact for all issues pertaining to Distribution.
• Resolve all Trade related issues/problems incl Primary and Secondary Sales matching.

MANAGEMENT OF MARKET

• Constantly travel across the assigned area.
• Ensure availability of products across all important stores/mandis.
• Evaluate opportunities for brand visibility and ensure POS efficiency.
• Introduce the brand to new segments like HORECA/Modern Trade/Caterers/Wedding Masters etc
• Track competitor activity.

MANAGEMENT OF TEAM

• Seek and review Daily Sales Reports from each member of the Sales Team
• Clarify all issues and problems with sales team incl Logistics/Collections/Orders/Duplications etc
• Train and motivate every Sales team member to deliver on Targets and expectations: potential and performance.
• Monitor each Sales team member on KRAs/KPIs.
• Periodically advise and update RSM on all happenings in the marketplace.

Education and Experience

• Between 26 and 32 years of age.
• Graduates preferred
• Minimum 3 years of field sales experience in FMCG (preferably Rice, Staples, Pulses, Spices, Edible Oil, or Food products)
• Atleast 1 year as an ASM with a distribution strong company.
• Must own a two-wheeler with valid driving licence
• Excellent local market knowledge of the assigned areas.
• Strong management , communication and negotiation skills in Tamil and English

Candidates currently working as Senior Sales Officer / Territory Sales Incharge / Area Sales Executive in reputed Rice marketing companies will be preferred.

Compensation

• Attractive fixed salary
• Provision for TA/DA
• Performance-linked incentives (no upper limit for achievers)
• A compelling career growth opportunity in a growth focused company.