Influencer Marketer

Role Overview

We are looking for a creative professional to develop engaging influencer scripts aligned with brand objectives, product USPs, and social media trends.

Roles and Responsibilities

• Develop and refine influencer scripts in line with campaign objectives. Understand brand and product USPs and convert them into engaging creator content.
• Discuss scripts with creators and ensure key brand messaging is incorporated naturally.
• Review and approve scripts before production.
• Ensure scripts are tailored to platform-specific formats, such as Instagram Reels and YouTube Shorts.
• Develop different content angles and hooks for the same product.
• Coordinate with campaign and creator-management teams to ensure smooth execution.
• Maintain script trackers and ensure timely completion of deliverables.

Required Skills

• Strong English and Hindi communication skills.
• Excellent content writing and storytelling abilities.
• Understanding of Instagram, YouTube, hooks, and CTAs.
• Creativity, attention to detail, and time management skills.

Education

Bachelors degree in Mass Media, Advertising, Marketing, Communications, Journalism, English, or a related field.