Lead Generation Executive - Bangalore

• Role Overview
• The Lead Generation Executive is responsible for identifying potential customers, initiating
• contact, and nurturing leads to support the sales pipeline. This role focuses on researching
• prospects, qualifying leads, and ensuring smooth handover to the sales team.
• Key Responsibilities
• Prospect Identification: Research and identify potential customers through online
• platforms, databases, and networking.
• Lead Qualification: Assess prospects based on predefined criteria to ensure quality
• leads.
• Outbound Communication: Initiate contact via calls, emails, and social media to
• generate interest.
• Data Management: Maintain accurate records of leads and interactions in CRM systems.
• Collaboration: Work closely with sales and marketing teams to align lead generation
• efforts.
• Reporting: Track and report lead generation activities and performance metrics.
• Market Awareness: Stay updated on industry trends and competitor activities.

Required Skills Qualifications

• Bachelors degree in Marketing, Business, or related field.
• 1-5 years of experience in lead generation or inside sales.
• Strong communication and interpersonal skills.
• Familiarity with CRM tools (e.g., HubSpot, Salesforce).
• Ability to work independently and meet targets.
• Basic understanding of digital marketing and social media platforms.
• Key Performance Indicators (KPIs)
• Number of leads generated per week/month.
• Lead-to-opportunity conversion rate.
• Accuracy and completeness of CRM data.
• Response time to inquiries.
• This job is provided by Shine.com