Mankind Pharma - General Manager - Marketing - Sexual Wellness Category

Position: General Manager - Marketing

Category: Sexual Wellness (Manforce & Epic)

Location: Delhi, Corporate Office

Reports to: Vice President - Sales & Marketing

Team Handling: 2 Direct Reportees

Role Overview:

The General Manager - Marketing will lead brand strategy, category growth, and innovation for the Sexual Wellness portfolio. This role requires a blend of strategic thinking, deep category insight, and strong execution capabilities to drive awareness, penetration, and market share in a sensitive yet rapidly growing consumer segment.

Key Responsibilities:

1. Strategic Brand & Category Management

• Define and execute the long-term category vision and annual marketing plans for the Sexual Wellness portfolio (e.g., condoms, lubricants, sexual health supplements, intimate hygiene).
• Build consumer-centric brand strategies that address awareness, taboo barriers, and category education.
• Analyze market trends, competition, and regulatory changes to identify growth opportunities.

2. Marketing & Communication

• Develop integrated marketing campaigns across ATL, BTL, and digital, ensuring regulatory compliance and cultural sensitivity.
• Lead content and influencer marketing strategies to normalize conversations around sexual wellness.
• Partner with creative and media agencies to deliver impactful, high-ROI campaigns.

3. Innovation & New Product Development

• Identify unmet consumer needs and drive NPD (New Product Development) from concept to launch.
• Collaborate with R&D, regulatory, and supply chain teams to ensure timely and compliant product rollouts.

4. Consumer Insights & Research

• Leverage qualitative and quantitative research to understand evolving consumer attitudes towards sexual wellness.
• Implement programs to improve brand love, trust, and category acceptance.

5. Channel & E-commerce Strategy

• Drive omnichannel growth, including modern trade, general trade, pharmacies, and e-commerce/D2C platforms.
• Partner with sales and trade marketing to design in-store activation and visibility programs.

6. Leadership & Team Development

• Build, mentor, and manage a high-performing marketing team.
• Foster a culture of innovation, agility, and ethical marketing practices.

Key Skills & Competencies:

• Proven experience in FMCG/Consumer Healthcare marketing, preferably in personal care, intimate care, or lifestyle categories.
• Strong understanding of consumer behavior in taboo/sensitive categories.
• Expertise in digital marketing, influencer collaborations, and content-led growth.
• Ability to balance creativity with compliance, given regulatory and cultural sensitivities.
• Exceptional leadership, communication, and cross-functional collaboration skills.

Qualifications:

• MBA in Marketing from a reputed institute.
• 10 - 15 years of progressive marketing experience, with at least 5 years in a category/brand leadership role.
• Exposure to sexual wellness, OTC, personal care, healthcare, or related sectors preferred