Mankind Pharma - Senior Brand Manager - Acnestar

Designation: Sr. Brand Manager - Acnestar (5-10 yrs)

Entity: Mankind Consumer Products Pvt Ltd.

Reporting To: Category Head - Marketing

Job Location: Mankind Delhi, Corporate Office

Qualification:

• Bachelor's degree or higher in Marketing, Business Administration, or related fields; MBA preferred.
• Excellent English communication skills (both spoken and written).
• Strong result orientation, initiative, and entrepreneurial mind-set with a drive for success.
• Proven experience in analytical roles.
• Ability to work independently as well as collaboratively within a team.
• Demonstrated leadership skills with the ability to guide and motivate sales and marketing personnel.
• Professional appearance; mature, self-motivated, ambitious, and well organized with strong interpersonal skills.

Years of Experience: 5 - 8 Years of marketing experience in the Consumer, Healthcare, Beauty (Fragrance, Cosmetics, Skincare) or FMCG industries.

Key Responsibilities:

• Responsible for the overall management, direction, and control to ensure consistent achievement of marketing and sales objectives.
• Plan NPD's & launch plan with GTM, with responsibility for P&L and budgets.
• Develop marketing strategies and plans, assess product potential, conduct market analysis, and create sales roadmaps to motivate the sales team in generating revenue.
• Set sales targets (both sell-in and sell-out), plan sales promotion activities, evaluate each initiative, conduct competitor analysis, and periodically review sales plans to align with market demand. Adjust strategies as needed to achieve objectives and recommend appropriate actions.
• Plan and execute marketing and sales initiatives in line with company guidelines and annual budgets, with the objective of achieving sales targets, retaining customers, and expanding the customer base.
• Supervise the marketing and sales team on relevant activities and initiatives to strengthen strategies and drive stronger growth for the assigned brand portfolio.
• Recommend and implement an effective marketing mix for new products to deliver sustainable competitive advantage.
• Develop marketing communication plans and liaise with media agencies to enhance brand exposure, increase awareness, and build brand equity, while ensuring cost control within budget and measurable results

Position Overview:

Sr. Brand Manager is responsible for developing, implementing, and executing strategic marketing plans to drive brand awareness, consumer engagement, and business growth. This role involves working closely with cross-functional teams, analyzing market trends, overseeing fieldwork, and ensuring effective execution of campaigns.