Field Marketing Specialist (7 Months Contract)

Contract: 7 months contract (maternity cover)

Employment: Outsourced through Manpower Middle East

About the Role

Our client, one of the leading global enterprise software companies, is seeking a Field Marketing Specialist to join their team on a 7-month (maternity cover) contract based in Dubai. In this role, you will act as the key marketing partner for the META region with a particular focus in KSA, driving demand generation initiatives and executing integrated marketing campaigns aligned with regional business priorities.

About the Requirements:

• Partner closely with regional Sales teams to understand business priorities, target accounts, and pipeline objectives.
• Execute integrated marketing campaigns across digital, email, social media, webinars, and events.
• Support demand generation and lead generation initiatives to drive business growth.
• Localize and implement regional and global marketing programs for the META market.
• Collaborate with internal marketing teams to ensure alignment of campaign messaging and execution.
• Manage campaign timelines, deliverables, and stakeholder communications.
• Plan and support webinars, customer events, and third-party marketing activities.
• Monitor campaign performance and optimize activities based on data and insights.
• Analyze engagement, lead generation, conversion, and pipeline metrics.
• Gather market and customer insights to improve future marketing initiatives.
• Build strong relationships with internal stakeholders across Sales and Marketing functions.
• Manage multiple projects simultaneously while ensuring high-quality execution.

About You:

• Minimum 5 years of experience in B2B marketing, field marketing, campaign management, or demand generation. Experience within the Middle East technology market.
• Proven experience within enterprise technology, software, SaaS, Data & AI, or related industries.
• Strong understanding of integrated marketing across digital, content, email, social media, webinars, and events.
• Data-driven mindset with experience tracking campaign performance, lead generation, pipeline contribution, and ROI.
• Strong communication, stakeholder management, project management, and organizational skills, with the ability to manage multiple priorities and build effective working relationships across teams. Arabic language skills would be advantageous.
• Bachelor's degree in Marketing, Business, or a related discipline.